B2B Account Manager – Sports Partnerships
Location: Orpington, South-East London
Reporting to: Partnerships Lead
About GoodLifePlus
GoodLife+ is a market‑leading subscription platform in the rapidly growing global prize draw and gaming space. Having doubled revenue year‑on‑year and now operating at £9m+ ARR, the business is entering its next phase of scale — expanding into B2B via a proprietary white‑label platform with major sports partners.
Our partnerships are fast‑moving and operationally focused. We work closely with clubs to launch new products, run campaigns and deliver consistent value to both partners and customers.
The Role
This is a hands‑on account management role focused on running multiple sports partnerships at once.
You will be the primary point of contact for football clubs on a day‑to‑day basis, ensuring communication is clear, delivery runs smoothly and partner expectations are consistently met.
You will manage relationships operationally, coordinating launches, campaigns and ongoing activity across internal teams while maintaining strong working relationships with club stakeholders.
This role requires strong organisation, energy and attention to detail. You must be able to prioritise effectively, manage multiple deadlines and keep delivery on track in a fast‑paced environment.
This is an execution role. Success depends on reliability, structure and the ability to keep multiple workstreams moving at the same time.
Key Responsibilities
* Act as the primary day‑to‑day point of contact for football clubs and sports partners
* Manage onboarding and launch of new white‑label partnerships
* Coordinate campaigns, promotions and partner activity across multiple accounts
* Keep timelines, deliverables and stakeholders aligned across internal teams
* Ensure partner communications, assets and campaigns are delivered accurately and on time
* Track partnership performance and provide clear reporting to partners
* Support renewals and commercial discussions with partners
* Identify opportunities to improve engagement and grow partnership value
* Resolve operational issues quickly and professionally
* Maintain strong working relationships with club stakeholders
* Work closely with internal teams across marketing, product, operations and creative
Skills and Experience
* Experience in account management, partnerships or project management roles
* Experience working within football, sports sponsorship or partnership environments
* Strong organisational skills with the ability to manage multiple partners and deadlines simultaneously
* Excellent attention to detail and follow‑through
* Strong prioritisation skills and ability to manage competing demands
* Confident communicator, comfortable working with partners and internal teams
* Commercial awareness and understanding of how partnerships drive revenue
* Comfortable working in a fast‑paced, delivery‑focused environment
* Experience working on the club, rights holder or partner side of sports partnerships
* Experience managing sponsorship activations or commercial partnerships
* Understanding of sports, betting or gaming industries
* Experience coordinating campaigns, launches or brand activations
Profile
We are looking for someone who is:
* Highly organised and structured in how they work
* Energetic and proactive in managing tasks and relationships
* Strong on prioritisation and able to focus on what matters most
* Detail‑oriented and reliable in delivery
* Calm under pressure and comfortable managing multiple deadlines
* Commercial but relationship‑led
* Interested in sport and partnership environments
Success in This Role
* New partners launch on time and without operational issues
* Campaigns and promotions run smoothly across multiple clubs
* Partners receive clear communication and consistent support
* Deadlines are met and internal teams stay aligned
* Partnerships renew and continue to grow
* Issues are resolved quickly and professionally
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