GTM Product Manager - Payments & FinTech Location: UK - Hybrid - 1-2 days a week in London Salary: £80-100k + 10% bonus Job Type: Permanent Sponsorship: Not Available The Role: We are seeking an experienced and driven Product Manager - Go to Market Payments to join a fast paced Fintech Greenfield Programme. This role is responsible for identifying industry pain points and product opportunities, then developing and executing strategies to launch and successfully scale new payment products to market. You will define target audiences, pricing, distribution channels, marketing messaging, and sales tactics to ensure adoption and market differentiation. The ideal candidate combines deep industry knowledge, commercial acumen, and a customer-first mindset to create payment solutions that address real-world challenges. What You Will Do: Market Analysis - Research competitive landscapes, customer needs, and emerging trends in payments. Customer/Industry Insight - Identify and validate pain points through research and feedback, shaping product features and solutions. Product Positioning - Define and communicate the unique value proposition, highlighting differentiators vs. competitors. Pricing Strategy - Develop pricing models that align with value, market standards, and adoption goals. Marketing & Comms - Collaborate with marketing to build compelling messaging, campaigns, and product collateral. Sales Enablement - Equ...