THE ROLE
We are looking for a strategic and hands‑on Brand Manager to support Ancient + Brave’s ambitious growth trajectory.
This central brand role sits in the global marketing team and works across UK, EU and US markets to define, develop and scale the brand.
Working alongside another Brand Manager, you will collectively be responsible for defining brand voice, messaging, creative expression, leading global campaigns, ensuring consistency and quality across markets.
You will partner with local marketing teams, providing frameworks, toolkits and creative assets for strong commercial outcomes while maintaining a clear global brand.
Reporting to the Brand Lead, this role plays a key part in shaping creative output and campaign thinking, supporting junior team members.
WHAT YOU'LL BE DOING
Brand Governance
* Act as a brand guardian.
* Maintain and evolve brand guidelines, templates and toolkits.
* Ensure consistency and fluency of the brand across all markets and channels.
Global Campaign Development
* Support strategy, creative development and production of global campaigns and NPD launches.
* Translate brand strategy into globally relevant, locally adaptable campaign platforms.
* Develop campaign frameworks and toolkits for markets.
* Ensure campaigns are developed in correct formats and delivered on time for market deployment.
Global Content & BAU Ecosystem
* Develop branded content across the global content ecosystem.
* Define and align the global editorial calendar.
* Oversee delivery of BAU content into the ecosystem.
Cross‑Market Enablement & Collaboration
* Partner closely with local marketing teams (UK, DE, ESP, US).
* Act as the bridge between central brand and local execution.
Cross‑Functional Brand Leadership
* Work cross‑functionally with nutrition, innovation, e‑comm, performance, CRM, social, retail and design teams.
* Ensure all outputs are aligned to brand strategy and ready for market deployment.
* Brief and manage agencies, creatives and freelancers where required.
Performance, Insight & Optimisation
* Partner with performance teams to align on priorities, test plans and optimisation opportunities.
* Lead on ideation and oversee development of performance‑driven creative assets with internal design team.
* Analyse performance with local teams to identify cross‑market learnings and opportunities.
* Feed back insights to the right channels.
* Continuously improve brand effectiveness across the ecosystem.
WHO YOU ARE
To be successful you will need:
* Proven experience in brand marketing, preferably with D2C consumer brands or agency‑side brand building.
* Strong background managing content across multiple channels from brand to performance.
* Experience with editorial calendars and cross‑functional teams.
* Excellent copywriting and editing skills.
* Strong brand sensibility and attention to detail.
* Confident project management and prioritisation skills.
* Ability to balance creative quality with commercial objectives.
* Passion for consumer insights and data‑driven decision‑making.
* Understanding of key brand metrics and ability to interpret data.
* Experience utilising/implementing AI tools to scale branded output – plus.
* Experience managing/shoot production or wellness‑category experience – plus.
REQUIREMENTS
This role requires full‑time working at our Lewes offices; please apply only if within a reasonable commute.
Recruitment support for this role is not being sought.
BENEFITS
* Competitive salary with discretionary bonus and annual review.
* ESG‑invested pension contributions.
* Private medical insurance and comprehensive care cover.
* Fortnightly wellness days and 25 holiday days plus bank holidays.
* Training and professional development opportunities.
INCLUSION
We are an equal‑opportunity employer committed to diversity, inclusion and integrity.
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