Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship. We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years. If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together. As CRM Manager, you will: CRM Strategy & Campaign Management – Develop and implement CRM plans to enhance donor engagement, optimise supporter journeys, and improve automation and tracking. Data-Driven Marketing & Fundraising – Utilise CRM data to support marketing and fundraising initiatives, ensuring effective segmentation, targeting, and multi-channel engagement. Stakeholder Collaboration – Work cross-functionally with internal teams, including Marketing, Fundraising, and Data & Analytics, to align CRM insights with organisational goals. Performance Monitoring & Reporting – Track and analyse CRM metrics, providing insights to improve donor retention, acquisition, and campaign effectiveness. CRM System Management & Compliance – Oversee CRM data processing, ensure compliance with data protection regulations (e.g., GDPR), and manage relationships with CRM service providers. Leadership & Team Development – Manage and develop the CRM team, fostering a data-driven and supporter-focused culture within the organisation. We’re seeking someone with: CRM Marketing Expertise – Proven experience in CRM marketing and multi-channel campaigns, using data-driven insights to improve engagement and retention. Data Analysis & Reporting – Strong analytical skills with the ability to interpret complex CRM data, generate reports, and optimise marketing strategies. Stakeholder Engagement & Communication – Ability to collaborate with internal teams and external partners to ensure CRM activities align with business objectives. Proficiency in CRM Systems & Data Management – Experience with CRM platforms such as Dynamics 365, Salesforce, or DotDigital, along with data management best practices. Regulatory & Compliance Knowledge – Understanding of data protection regulations (e.g., GDPR) and industry standards, ensuring CRM activities adhere to legal and ethical requirements. Fundraising & Donor Engagement Experience (Desirable) – Familiarity with donor engagement strategies, direct marketing planning, and fundraising principles. Why Join Us? At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued: • Remote and flexible working options to suit your lifestyle. • 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year. • An additional Wellbeing Day, so you can recharge whenever you need it. • Generous pension schemes, starting at 5% contributions and increasing up to 10%. • Life Assurance policy (4x annual salary) to give you peace of mind. • Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support. • Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals. PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds. If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process. We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect. To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.