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Product & Brand Marketing Manager, Chester
Location: Chester, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 3
Posted: 04.06.2025
Expiry Date: 19.07.2025
Job Description:
Purpose
Red4Bed is a dynamic startup healthcare/lifestyle company focused on revolutionizing the sleep market. We are moving from pre‑commercial to launch and seek an experienced product & brand marketing manager to lead this phase. The role involves translating our brand blueprint into creative, performance-driven campaigns and retail collateral.
Core Functions & Key Responsibilities
1. Go-to-Market Execution & DTC Growth
* Lead launch strategy across Shopify, landing pages, and UX optimization.
* Manage paid media campaigns on Meta, TikTok, and Google to achieve CAC and ROAS targets.
* Integrate tools for 3PL and customer service for smooth fulfillment.
1. Brand & Content Development
* Oversee creative production including packaging, photography, video, and UGC.
* Maintain brand consistency across channels.
2. Lifecycle & Retention Marketing
* Create automated email and SMS flows.
* Optimize campaigns through A/B testing.
3. Influencer & Community Engagement
* Manage influencer outreach and campaigns.
* Moderate and grow online communities.
* Develop co-marketing partnerships.
4. Insights & Analytics
* Conduct surveys and analyze data for strategic insights.
* Track performance metrics and report regularly.
5. Retail & Compliance Support
* Prepare marketing materials for retail.
* Ensure compliance with UK/EU regulations.
Experience & Skills Profile
* Bachelor’s degree in business or marketing (minimum 2:1)
* 3–5 years in FMCG, wellness, or DTC startup marketing
* Experience with product launches, experiential events
* Proficiency in Shopify, CRM, Meta Ads, TikTok Ads, Spark
* Entrepreneurial spirit and ability to work independently
* Experience with lifecycle/email automation and CRO testing
* Strong analytical skills and data-driven decision making
* Familiarity with Agile/Scrum or Gantt project management tools
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