Overview
Responsible for the creation, development, and delivery of Cunard Travel Agent communications, supporting Cunard's ambition of becoming the most recommended luxury cruise line by travel agents. Effectively manage multi-channel travel agent communications, including e-mails, social media, website, and print and any other marketing and/or promotional materials. The role also supports the sales team with the communications that their travel agents produce. Working in partnership with the Cunard brand marketing teams to deliver communications that support the overall brand marketing communications strategy. To ensure the content of all our communications is reflective of Cunard brand positioning and delivered in an appropriate tone of voice to engage travel agents. Deliver consistent messages across a variety of communication channels in an inspiring and engaging format. The role is a full-time 9-month FTC role and is based on a hybrid way of working, with the opportunity to balance between being based at Carnival House and working from home. Travel may be required for event delivery and hosting of events on board.
Responsibilities
* Creating emails to the travel agent database, including writing copy and selecting imagery - re-sizing where necessary, using an email build programme.
* Support the Trade Marketing Manager to plan and deliver multi-channel travel agent communications, across email, social media, website and print that deliver a balance of brand information and key sales messages
* Work with trade press partners and support the Trade Marketing Manager in developing trade press plans, create briefs for trade press ads and manage the delivery of ads to publications
* Create and deploy content for Cunard Travel agent social media channels, identifying and using appropriate content for each channel
* Ensure content on the travel agent website is up to date, easy to navigate and contains key brand and sales messages
About the Company and Team
The Cunard Sales and Marketing team are instrumental in the success of Cunard and our aim to be the benchmark of luxury travel. Our marketing teams maximize opportunity and create focused, meaningful communications that help to grow existing audiences as well as appealing to new ones. We have experts across advertising, CRM, brand, PR, digital, loyalty and the creative studio who work together collaboratively to create unforgettable holiday happiness. Our sales teams develop and grow partnerships ensuring they have the finest knowledge of our products. Our teams also manage sales communications, systems, and events to provide the best tools and support, ensuring that our travel trade partners are at the centre of all that we do. In addition to supporting travel agents, the sales team provide support to a team of ship based sales managers and work with third parties to find new routes to market for our brand.
Qualifications and Experience
* At least two years experience of working for a company in an administration-based role, ideally in travel
* Experience of sending out communications on a regular basis that are tailored to the audience
* Copy writing
* Proof reading
* Social media aptitude
* Proven experience of working in a team
* Excellent time management and prioritisation skills
* Customer database management
* Ability to work with websites and content management systems
Ideal Candidate
* Project management skills
* HTML coding
* Knowledge and/or experience of the cruise market and its operation
* Working in a highly commercial environment
* Has experience in working in a client services environment
Benefits
* Employee Discounted Cruising plus Friends and Family offers
* Minimum 25 days leave, bank holiday allowance and holiday trading scheme
* Recognition scheme with prizes and awards
* Regular office events including live entertainment, lifestyle events and charity partner fundraisers
* Extensive learning and development opportunities
* Employee-led networks
* Employee Assistance and Wellbeing programmes
* Company paid Health Cash Plan and health assessment
* In-house Occupational Health help and access to digital GP
* Life Assurance
* Parental and adoption leave
* Employee Shares Plan
* Electric Car and Cycle to Work schemes
* Onsite restaurant offering range of healthy cooked and grab and go meals
* Discounted retail and leisure via discounts portal
* Contributory Defined Contribution Pension scheme
* A friendly welcome with help settling in
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