About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. The opportunity: We are seeking an experienced and highly motivated Data Analytics Principal to join our growing team. This role is pivotal in shaping our clients’ data and analytics strategies, ensuring high-quality data analysis, and driving actionable insights to support business decisions. The ideal candidate will have a strong background in data analytics, a proven track record of leading teams, and the ability to communicate complex data insights to non-technical stakeholders. The Data Analytics Principal will collaborate closely with senior leadership, cross-functional teams, and external partners to ensure that data is integrated into business strategies and operations. You will be a key point of contact for both internal and external teams building relationships and driving forward the offering of our data analytics department. You will be responsible for overseeing multiple key client engagements with varying degrees of Data Analytics maturity. You will support them with all aspects of Data Analytics, from strategic through to technical, and will be tasked with running large-scale programmes of work. What you’ll be doing: Leadership and Strategy: Develop and implement the data analytics strategies in alignment with our clients’ business goals. Lead the planning and delivery of large and highly complex data analytics programs of work. Be the SME in the room. Pinpoint business and technical requirements, you are the linchpin between customer needs and technical options and possibilities. You have an advisory role to guide our clients towards an approach that best fits their needs Plan and schedule project timelines and prioritise workload for cross-functional teams. Lead, mentor, and develop a team of Insights and Data Visualisation analysts. Collaborate with senior management to identify data-driven opportunities for growth and improvement. Support the Head of the Department with evolving our Data Analytics service offering Data Management: Oversee data collection, data integrity, and data governance practices. Ensure the implementation of best practices in data management and analytics. Work with IT and data engineering teams to maintain robust data infrastructure. Analytics and Insights: Design and oversee complex data analysis projects to derive actionable insights. Utilize statistical methods, machine learning models, and advanced analytics techniques. Present findings and recommendations to stakeholders through reports, dashboards, and presentations. Collaboration and Communication: Collaborate with various departments to understand their data needs and provide analytics support. Translate technical data insights into business terms for non-technical stakeholders. Foster a data-driven culture within our organization as well as our clients’ organisations Continuous Improvement: Stay updated with the latest trends and technologies in data analytics and implement relevant innovations. Continuously improve data analytics processes and methodologies. What we want from you: Extensive and proven experience in data analytics or related fields, with proven expertise in leading and managing data teams and developing/implementing data strategies. Proficiency in web analytics solutions (e.g., Google Analytics, Adobe Analytics, ContentSquare), data analytics tools/languages (SQL, Python, R, SAS), and data visualization platforms (e.g., Tableau, Power BI). Strong understanding of statistical methods, machine learning, data mining techniques, data warehousing solutions, big data technologies, and data engineering concepts. Exceptional leadership, team management, and communication skills, with the ability to provide clear reporting and manage stakeholder relationships both internally and externally. Strong analytical thinking, problem-solving, organizational, and project management abilities, thriving collaboratively in fast-paced, dynamic, and cross-functional environments. Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field. If you know some of this, even better: Experience of analytics tools such as Content Square, Google Analytics and Google Tag Manager Working with tools such as Bloomreach, Dynamic Yield etc. Certification in data analytics or related fields/tools. What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. AT VML Enterprise Solutions Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands. We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business. As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team. We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.