Vines of Guildford is looking for a BMW General Sales Manager.
Your role
Hours:5-day working over a Monday – Saturday period to cover our opening hours of 0830 – 1800
At Vines of Guildford, part of the privately owned Vines Group, we’re seeking an exceptional General Sales Manager who thrives on results, inspires high-performing teams, and leads with passion. This isn’t just another sales management role—it’s your opportunity to drive growth, shape a winning culture, and deliver an outstanding customer experience every day.
As BMW General Sales Manager, you’ll have full ownership of our BMW Sales department. You’ll lead a talented team of:
* 3 Trainee Sales Executive
* 1 Used Car Manager
* 2 Business Managers
Supported by our Sales Support teams, this department delivers around 1,200 BMW sales annually—and your leadership will ensure we keep exceeding targets while accelerating growth.
You’ll be responsible for:
* Achieving and surpassing sales, profit, and F&I targets
* Driving team performance through coaching, development, and clear KPI management
* Optimising budgets, stock levels, and showroom space for maximum efficiency
* Ensuring a customer journey that reflects the premium BMW brand
* Collaborating with senior leadership to deliver strategic business objectives
This is a hands‑on leadership role where your commercial acumen, energy, and passion for excellence will directly impact performance and profitability.
Your profile
We want a commercially driven, ambitious leader who thrives in a fast‑paced, target‑driven environment. You’ll have:
* A track record of leading high-performing teams to consistently exceed targets
* The ability to inspire, coach, and motivate sales professionals
* Strong negotiation, communication, and organisational skills
* Financial awareness and the ability to manage budgets effectively
Rewards
* 24 days’ annual leave (increasing to 29 with service) + your birthday off
* Private Medical & Health Cash Plan
* Pension Scheme & Life Assurance
* Cycle2Work programme
* Holiday Buy & Sell Scheme
* Staff Vehicle Scheme (cars, bikes, EV options)
* Enhanced Parental Leave
* Job Shadowing Programme across the business
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