Area Sales Manager – Flooring West Midlands
Field Based covering the West Midlands Region (post codes SY, TF, ST, WS, CV, B, DY, WR, HR, WV).
The Role
Reporting into the Regional Sales Manager, you will be responsible for driving contract and distribution sales growth across the Midlands territory, working collaboratively with the wider regional team.
Key Focus Areas
* Develop and grow sales across contractors, distributors, and specification channels
* Build and maintain strong relationships with key stakeholders
* Increase brand awareness of Gerflor & Gradus products across your territory
Time Allocation:
* 50% Flooring Contractors
* 20% Distribution Partners
* 30% Specification activity and team collaboration
Key Responsibilities
* Deliver the annual sales budget while developing a clear territory growth plan
* Build and manage relationships with key flooring contractors, distributors, and main contractors
* Maintain and develop a strong project pipeline using CRM systems
* Monitor and manage projects throughout their lifecycle
* Implement company pricing policies effectively
* Work closely with Regional Teams, Key Account Managers (Healthcare, Industry, Sport), and Accessories Sales colleagues
* Support national distribution strategies alongside the Distribution Regional Sales Manager
* Increase specification opportunities and overall project pipeline
* Attend and support trade shows, exhibitions, and distributor roadshows
* Provide market intelligence on competitors, product trends, standards, and distribution channels
* Contribute ideas towards product development
* Attend customer visits, including factory tours where required
* Investigate and report on customer complaints where necessary
The Company
With over 100 years of combined experience in the contract interiors sector, together Gerflor and Gradus have built an unrivalled reputation for quality and service. Gerflor is recognised as a specialist and a world leader in resilient flooring solutions. The group creates, manufactures and markets innovative, design‑led and eco‑responsible solutions for flooring and complementary interior wall finishes. As a leading vinyl & linoleum flooring manufacturer they are already well-established in more than 100 countries worldwide. Gradus Ltd (a Gerflor company) are market leading manufacturers of commercial flooring accessories, entrance matting, wall protection and specialist LED lighting systems. Our attention to detail, forward thinking and passion for improvement has led to our success and leading market share in the UK and operation in International markets. Our companies provide a complete solution for Architects and Specifiers, Contractors and Building Owners, spanning multiple market sectors including Commercial Office, Education, Healthcare, Residential, Retail, Leisure & Hospitality.
The Benefits
* Employee Assistance Programme
* Group life insurance and death in service
* Additional annual leave purchase scheme
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