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Franchise & event sales manager

Newport (Newport)
The Creation Station
Event sales manager
Posted: 19 March
Offer description

Salary: £40,000–£54,000 OTE

(£40,000 - £45,000 base salary + commission)

Location: UK-based, working from home


Working Pattern:

Option to work 4 days per week (Monday must be one of the working days). Occasionally business needs may require 5 days.

Reports to: Sarah Cressall OBE, Founder & Managing Director


About The Creation Station

The Creation Station inspires imagination and nurtures potential through creative experiences for children, families and communities.

With over 60 fantastic franchise partners across the UK, we deliver art & craft experiences through after school clubs and camps. plus workshops, parties and events for all ages. We also partner with great organisations that want to bring creativity, fun and positive experiences into their spaces.


Role Overview

We are looking for a Franchise & Event Sales Manager to help grow the Creation Station network by awarding our award-winning franchise opportunity to people who want to run their own rewarding and successful business. Plus develop partnerships that generate events across the UK.

This role combines franchise recruitment, partnership development and event sales. You will manage opportunities from initial enquiry through to signed franchise agreements and confirmed event bookings.

You will work closely with our MD to help expand the Creation Station network, generate new opportunities and build relationships with organisations such as corporates, venues, attractions and event organisers.


Key ResponsibilitiesFranchise Award
* Manage enquiries from prospective franchise partners
* Conduct discovery calls and present the franchise opportunity
* Guide suitable candidates through the franchise discovery journey process
* Convert qualified prospects into signed franchise agreements
* Maintain an organised pipeline of franchise prospects
Event Partnerships
* Identify organisations that may benefit from Creation Station activities
* Build relationships with corporates, venues, shopping centres, attractions and event organisers
* Secure event bookings and partnership opportunities
* Ensure event opportunities are confirmed before handover to the operations team
Lead Generation & Outreach
* Work with Marketing to support lead generation for franchise recruitment and event partnerships
* Identify new opportunities through research, partnerships, outreach and strategic connections
* Contribute ideas to improve lead generation, conversion and pipeline growth
* Build relationships with organisations and partners who can generate ongoing opportunities
Sales Pipeline Management
* Manage leads and opportunities using the company CRM system (Go High Level)
* Track prospects from enquiry through to signed agreement or confirmed booking
* Maintain accurate notes, follow-ups and activity tracking


Ideal Candidate

You will have experience in:

* Sales
* Event sales
* Franchise recruitment
* B2B sales or partnership management

We are looking for someone who is:

* Confident in building relationships and opening new opportunities
* Commercially minded and results-driven
* Highly organised with strong pipeline management skills
* Comfortable managing multiple opportunities at once
* Friendly, engaging and aligned with the Creation Station mission to inspire imagination and nurture potential
What Success Looks Like

Success in this role will include:

* Enjoying being an important and valued member of our friendly and purpose-driven team
* A strong pipeline of potential franchise partners
* New franchise agreements signed
* Partnerships developed with organisations hosting events
* Regular event bookings secured
* Smooth coordination between partnerships, franchise partners and the operations team
* Contribution to lead generation strategies that support long-term business growth


How to Apply

Please send your CV along with responses to the following questions to - Please include the words “Creative Growth” in the subject line of your email application. Thank you 😊

* How would you generate leads for potential franchise partners?
* List organisations that would benefit from Creation Station activities and explain why.
* What is one thing that makes you slightly nervous about doing this role?
* Why do you believe you would be a great fit for this position?

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