Global Senior Marketing Manager - Consumer Eyecare
Global Senior Marketing Manager - Consumer Eyecare
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ZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, generating over 10.8bn EUR in revenue, with over 46,000 employees across 50 countries around the globe.
As the branded leader in lenses, we offer premium and pioneering products; innovation is at the heart of everything we do. Our brand enhances the lives and vision of millions of people around the world. In fact, 2 people every second put their trust in ZEISS lenses.
We are proud of our heritage and have been at the forefront of scientific discovery and innovation since our creation in 1846. We are a foundation; this means we reinvest 15% of our revenue to fund research and education, supporting progress within the optical industry and across the community.
We are more successful today than we have ever been, having celebrated double digit growth for the past ten years. We‘re not stopping here because we are focused on accelerating our growth even further, aiming to double our revenue by 2025. If you want to be part of making this difference, then ZEISS Vision Care UK is the right place for you!
Your Role
To support the launch and global roll-out of a ZEISS Vision incubator project. We are looking for a strategic and hands-on Senior Marketing Manager to lead the ZEISS Vision brand extension, part of the incubation project to deliver the company’s growth ambition. In this capacity they will be responsible for the design of a consumer centric strategic vision, lead the development of Go to Market toolkits across all touchpoints and new product development pipeline. This is a unique opportunity to help shape a fast-growing category, working cross-functionally and globally to bring ideas to life and achieve our goals.
The role of Global Senior Marketing Manager will involve:
* Prepare for the launch of the incubation project and achieve sales consumption and share objectives
* Lead the development and roll-out of a new global packaging design ensuring consistency with brand equity and strong on-shelf stand out
* Develop global marketing campaign from brief to roll out. Work closely with agency partners and internal stakeholders to deliver compelling content across the full funnel and channels.
* Create fully integrated global toolkits including claims, media strategy, consumer & Eyecare Professionals content (ECP), shopper & e-commerce.
* Guide the development and refinement of current and future forecast for the project.
* Shape the pipeline development by identifying consumer trends and innovation spaces.
* Create a high-performance culture that instills creativity and teamwork
Your Experience
As a Global Senior Marketing Manager you will have:
* Minimum of 10 years of business experience in brand marketing roles, ideally with both local and regional / global scope in Consumer Packaged Goods (CPG), Over the Counter medicine (OTC) environment
* Proven record of delivering outstanding results and driving sustained business growth
* Collaborative, curious, entrepreneurial and comfortable working within the ambiguity and complexity of an incubator project
* Strong P&L / financial management & proven business acumen
* Ability to think strategically and execute pragmatically in a fast-paced environment
* Experience managing cross-functional and cross-geographical project teams
* Experience in New Product Development, from ideation to launch
* Previous experience working with digital and e-commerce channels
* Experience of developing claims and working with regulatory teams is an advantage
* Previous experience of managing direct reports
* Passion for healthcare category is a plus
* Requires 20% international travel
* 10% Employer pension contribution (providing a 4 % employee contribution).
* Private BUPA healthcare (individual, couple or family).
* Life assurance.
* Professional body subscription paid for by ZEISS.
* 25 Days annual leave (plus bank holidays), increasing with service.
* Free ZEISS lenses for you and discounted ZEISS lenses for your friends and family.
* Employee health and well-being programme including premium access to the Calm app.
Apply now to take the next step in joining ZEISS, where you can push technological boundaries, shape markets and contribute to the advancement of society.
Kate Campbell
_______________________________________________________________________________
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age or sexual orientation and identity.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Project Management, and Product Management
* Industries
Pharmaceutical Manufacturing, Retail Health and Personal Care Products, and Retail Pharmacies
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