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Overview
Scopely is looking for a Head of Product Marketing to join our MAX games Division in Barcelona on a flexible hybrid basis. Scopely is a global team of game lovers building and publishing mobile games that connect millions of players worldwide. Welcome to MAX, a division of Scopely where gaming legends are reborn and new ones are made. Join MAX and help shape the future of mobile gaming.
What You Will Do
* Marketing Strategy & Positioning: Own and evolve the product marketing strategy for Bingo Bash and GSN Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate in a competitive landscape.
* Brand Evolution & Performance Optimization: Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights.
* Cross-Functional Leadership: Collaborate with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions.
* Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
* Team Enablement & Influence: Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth.
What We’re Looking For
* 8+ years experience leading marketing strategy for mobile games.
* Experience leading rebranding, repositioning, or reinvigorating games.
* Strong foundation in product marketing with the ability to connect player insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes.
* Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers.
* Excellent cross-functional collaboration and communication skills - able to align diverse stakeholders and influence without direct authority.
* High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it.
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences. Scopely creates, publishes, and live-operates immersive games across multiple platforms. Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform. Scopely has global operations and is a multi-billion-dollar business with a history of recognition as an innovative company.
For more information, visit scopely.com. Our candidate privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based on merit and qualifications, and Scopely does not discriminate against any protected status. If you have questions, contact recruiting@scopely.com.
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