Paid Media Specialist / Paid Media Manager
Birmingham (Hybrid Working)
£28,000 - £36,000 DOE + Excellent Benefits
The Opportunity
We're partnering with an ambitious and growing business looking to strengthen its digital marketing team with the addition of a Paid Media Specialist or Paid Media Manager.
This is a fantastic opportunity for a performance-driven marketer who enjoys working with data, optimising campaigns and delivering measurable results. Whether you're an experienced Specialist looking for the next step or a Manager seeking a new challenge, this role offers genuine career development within a collaborative and supportive environment.
You'll be responsible for managing and optimising paid search campaigns, driving performance across multiple channels and using data-led insights to maximise ROI.
Key Responsibilities
1. Manage and optimise paid media campaigns across Google Ads and Microsoft Advertising.
2. Develop, implement and refine Search, Shopping and Performance Max strategies.
3. Monitor campaign performance, analyse data and identify opportunities to improve results.
4. Manage budgets and ensure campaigns are delivered efficiently against agreed KPIs.
5. Conduct keyword research, search term analysis and competitor reviews.
6. Create and test ad copy to improve engagement and conversion rates.
7. Oversee Google Merchant Center ac...