Buyer Marketing Manager
Location: UK (In commutable distance to our sites in either Doncaster, Canvey Island or Banbury)
Salary: Competitive plus benefits
Job Summary:
IAA, Inc. is seeking a Marketing Manager to join our IAA team. This person works cross-functionally to create, implement and measure multi-channel, digital-first marketing strategies. Specific focus is in growing awareness of the IAA brand, acquisition, activation and retention of the demand side of the marketplace. This person will work closely with a globally-based Marketing team, and in-country stakeholders to move the UK business forward.
Key Responsibilities:
* Development, execution and project management of digital-first, multi-channel marketing strategies across paid media, owned channels and earned channels as applicable.
* Ensure consistent messaging, brand alignment and audience targeting across all campaign touchpoints
* Tracking, measuring and reporting results from campaigns, events and projects
* Collaboration with production team to ensure marketing materials have informative, motivating content that resonates with the foreign buyer audience
* Detailed project management and organisation to ensure work is done on time and with a high degree of quality
* Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery
* Maintain campaign documentation, best practices, and repeatable processes
* Identify opportunities to automate, streamline, or scale campaign execution
What we are looking for:
* 4-year college degree with emphasis in Marketing
* 3+ years' experience successfully implementing multi-channel marketing strategies
* Working knowledge of basic digital marketing tactics including SEM, PPC and social media advertising
* Experience with Salesforce products, including Marketing Cloud
* Proficient use of Microsoft Office tools
* Automotive industry experience a plus
* Ability to work well in a collaborative, team environment
* Ability to self-manage, multi-task and manage a large volume of work
* Potential for occasional travel
What We Offer:
* Monday-Friday, 40 hour week
* Ongoing training and professional development
* Free onsite parking
* Telus Health support
* One paid volunteering day per year
* Competitive basic salary
* 33 days holiday (including Bank Holidays)
* Pension plan with 3.5% employer contribution
Please note:
This role is subject to a satisfactory DBS, right to work and reference checks.
We reserve the right to close this vacancy early once a suitable candidate has been found, so please submit your application as soon as possible.
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