Commercial Finance Manager - Marketing
OUR MISSION
To become the car‑changing destination of choice. By combining technology, media and deep automotive expertise, weve turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car‑changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia – creators of AutoExpress and Evo magazines – doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350 million.
And we’re a long way from done!
YOUR MISSION
Our high‑growth automotive tech scale‑up is seeking a hands‑on Commercial Finance Manager to support our next phase of rapid expansion. Backed by a recent $52m investment, were building a best‑in‑class commercial finance function to support our ambitious growth plans. You’ll be responsible for partnering the Chief Customer & Marketing Officer (CCMO) – who is responsible for the largest cost base in the business and the key revenue driver across our core Get Your Car (GYC) and Sell My Car (SMC) business units – to provide best‑in‑class financial analysis and strategic guidance to ensure we achieve our corporate finance goals.
If you thrive in a fast‑paced, dynamic environment and are passionate about owning and having a meaningful impact on the business, this is the opportunity for you.
KEY RESPONSIBILITIES
* Be the finance lead and right‑hand finance person to the CCMO, ensuring a deep understanding of their P&L drivers, unit economics and impact of decisions as we navigate ambitious growth plans.
* Support the CCMO in building a marketing strategy that acts as a bridge between the Group strategy and the annual bottom‑up plan – providing P&L support & championing it as a tool for decision making & prioritisation.
* Hold the CCMO accountable for our long‑term marketing spend & marketing team efficiency goals, as determined by the long‑term plan.
* Be the conduit between Group FP&A and the Customer & Marketing function, ensuring they are aligned on forecast expectations and leveraging the strategy to deliver against them.
* Champion customer metrics in the business and support the Customer & Marketing team with oversight of them.
* Financial lead on capital allocation decisions, business case development & tactical marketing lever decisions, ensuring clarity on the business unit P&L implications.
KEY REQUIREMENTS
* A positive & energetic individual who can thrive in a high‑growth & exciting work environment.
* An experienced finance business partner with a track record of fostering valuable, cross‑functional relationships, ideally in a scale‑up or pre‑IPO environment.
* Excellent written and verbal communication, with the ability to build & present a story to influence complex decisions.
* Essential – experience with marketing performance metrics, paid marketing (PPC, ROAS), channel mix strategies, mix‑marketing models, cohort analysis & customer metrics (LTV, CAC) in a platform business.
* Critical thinker, who can use analytical techniques to dive into the detail, draw informed decisions, then zoom out to provide commercially minded recommendations.
* Advanced financial modelling.
* Qualified accountant with extensive post‑qualification experience.
BONUS POINTS
* Use of Google’s product suite.
* Experience in a fast‑growth marketplace business.
INTERVIEW PROCESS
* CV screening
* Hiring Manager Interview
* Analytical Exercise Interview
* Values Interview
WHAT’S IN IT FOR YOU
* Competitive comp package
* 28 days’ holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
* Employee‑friendly share options
* Pension scheme via Royal London – up to 5% company contribution
* Vitality private healthcare insurance
* Life Assurance – 4x annual salary
* Monthly coaching sessions with Spill – our mental wellbeing partner
* Inclusive parental, partner and shared parental leave including up to 20 weeks’ full pay maternity and shared parental leave, and 8 weeks’ full partner pay, as well as fertility treatment and pregnancy loss policies
* Bubble childcare support and discounted nanny fees for little ones
* ‘Work from abroad for a month’ annual scheme
* Generous learning and development budget
* £500 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
Referrals increase your chances of interviewing at Carwow by 2x.
Additional Information
* Seniority level: Mid‑Senior level
* Employment type: Full‑time
* Job function: Finance and Sales
* Industries: Technology, Information, and Internet
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