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Distillery experience manager

Montrose
DrinkAbility
Experience manager
Posted: 21h ago
Offer description

A Unique Opportunity to Shape World-Class Visitor Experiences

Are you a hospitality leader with a passion for premium spirits and unforgettable guest journeys? This is your chance to lead the front-of-house operations at an award-winning, family-owned distillery nestled in the heart of Angus. Renowned for its sustainably crafted spirits and innovation-driven approach, this growing brand is seeking a Distillery Experience Manager to elevate every aspect of its visitor experience.


As Distillery Experience Manager, you’ll be the driving force behind the distillery’s visitor centre - overseeing daily operations, leading a dedicated team, and delivering memorable tours, tastings, and events. You’ll work closely with marketing and retail teams to grow the brand, boost revenue, and provide top-tier hospitality.


Key Responsibilities:



Guest Experience & Operations

· Deliver exceptional, professional tours, tastings, and events

· Manage bookings, health & safety, staffing, and logistics

· Keep the retail space welcoming, stocked, and on-brand


Sales & Growth

· Drive visitor numbers and retail/event sales

· Work with marketing on campaigns and seasonal promotions

· Set and smash commercial targets


Team Leadership

· Recruit, train, and motivate guides and event staff

· Champion high standards, collaboration, and enthusiasm


Customer Service Excellence

· Ensure a 5-star visitor experience every time

· Handle feedback gracefully and proactively


Finance & Strategy

· Monitor KPIs and budgets to maximise profitability

· Use data to continually improve performance


Marketing Support

· Collaborate on content for socials, newsletters & PR

· Represent the distillery at festivals and trade events


We’re Looking For:


· Proven experience in tourism, hospitality, or visitor attraction management

· Strong leadership and communication skills

· Commercially savvy with budget and target experience

· Passion for premium spirits and guest experience

· Experience in the whisky, gin, or drinks industry

· Event planning know-how

· CRM/booking system familiarity

· Local tourism network connections


What’s In It for You:



· Competitive salary & benefits

· Career progression in a fast-growing craft distillery

· Be part of a passionate, close-knit team

· Work in a beautiful, rural setting in the heart of Angus

· Join a brand known for sustainability, innovation, and quality


Bring your creativity, leadership, and love for spirits — and help shape a visitor experience as unforgettable as the drams we pour.

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