We're looking for a Head Of Marketing based in London. You'll own and execute the B2B marketing strategy that builds high-intent demand, and directly fuels revenue growth. You’ll work closely with the Sales and Product Leadership team, and you'll shape targeted, purpose-driven communications that resonate across priority sectors and scale our reach.
Responsibilities:
* Design and deliver a marketing strategy that unites brand, performance, SEO, AI-driven optimisation, and off-line campaigns - driving high-intent demand and measurable revenue impact
* Lead and coach, a small team, executing integrated campaigns, ABM marketing, events, paid activity, and digital content
* Oversee continuous optimisation of digital channels and marketing tech infrastructure to improve insights, efficiency, and customer experience
* Deliver a strategic events programme - including flagship events, webinars, sector activations, and speaker opportunities - to expand reach and deepen engagement
* Oversee the global and regional marketing execution of campaigns across multiple channels (email, digital, social, content syndication, paid media, ABM, etc.)
* Establish standardised campaign frameworks and processes to enable repeatable, high-impact campaign delivery at scale
* Manage centralised campaigns including the management of asset production, QA, and campaign optimisation
* Work cross-functionally with content, product marketing, and demand generation to translate strategy into execution-ready campaigns
Requirements:
* 10+ years B2B CONSULTANCY / FINANCIAL SERVICES EXPERIENCE ESSENIAL
* Progressive senior marketing leadership experience in the B2B marketing functions and driving commercial growth through brand building, SEO, AI-informed optimisation, content and multi-channel digital strategies
* Demonstrated success influencing at C-suite or executive leadership level, driving strategic alignment and contributing to enterprise decision-making
* Proven track record of building and executing marketing strategies that directly support commercial growth, brand elevation, and market expansion
* Knowledge of growth marketing, brand leadership, and data-driven performance optimisation at scale
£100-110,000 base salary - dependant on experience
London
3-days in the office