Global Head of Demand Management for SAP SuccessFactors
The Global Head of Demand Management for SAP SuccessFactors owns the end-to-end global demand strategy — from ideation, discovery, and planning through execution and steering — to ensure consistent achievement of SAP SuccessFactors pipeline and bookings objectives. This role serves as the strategic nexus across Marketing, Digital Hub, Customer Success, Services & Delivery, Sales, and Partners, orchestrating alignment and collaboration to drive demand creation, pipeline progression and expansion opportunities. The role designs and deploys innovative demand programs, consolidates best practices, and drives scaling of high-impact tactics to build and convert high-value pipeline. Leveraging data and insight, this role identifies conversion bottlenecks and facilitates solutions to drive performance.
The ideal executive combines deep demand management expertise — across discovery, planning, execution, and steering — with strong solution and market insights, and excels at creating strong cross-functional interlocks. We are looking for a proven leader with a track record of driving global demand programs, leading distributed teams, and embedding a transformational mindset at scale.
Responsibilities
* Demand Generation: Define and execute a global Demand Management strategy for SAP SuccessFactors, turning GTM priorities into a unified, executable global demand roadmap.
* Drive net new pipeline through global demand programs, piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance.
* Provide input and prioritization for Demand Management specific product requirements and roadmap priorities, representing the voice of the customer and fields.
* Planning: Define and lead the annual demand plan, including the creation and launch of sales plays in partnership with cross-functional teams.
* Partner to define enablement needs to activate the demand plan and upskill teams.
* Lead best practice sharing across regions, fostering cross-regional collaboration and empowering local teams through enablement and consistent guidance.
* Steering & Business Execution: Orchestrate execution of demand plans, in partnership with global and regional cross-functional teams. Ensure collaboration, action and governance.
* Oversee the Demand Management team and the execution of the Demand Management plan, in alignment with GTM plan and coverage model.
* Monitor and track pipeline creation and conversion against global targets. Maintain the health check of HCM pipeline — tracking KPIs, spotting trends, and communicating results across executive forums. Identify what delivers quality pipeline and guide strategic shifts in demand investment to improve demand generation and eliminate inefficiencies.
* Partner with RevOps/S&O to shape demand tools while focusing on interpreting insights. Use insights to proactively identify and solve pipeline and coverage gaps.
* KPIs: Pipeline strength & conversion rate; Net Pipeline creation; Pipeline creation and coverage.
What You Bring
* Customer Focus: A well-respected, proven leader with a strong focus on the customer and in-depth understanding of Demand Management; a thought leader and solution influencer with awareness of customer needs, market trends and competitive threats.
* Leadership: Track record of solid line and dotted-line management with high leadership trust and employee engagement; culturally aware with the ability to engage and energize teams across regions and functions.
* Transformation: Proven ability to translate transformations and strategy into execution and measurable business success.
* Entrepreneurial mindset: Ability to quickly identify what’s working, what’s not, and where to pivot to maximize ROI from demand-generation efforts.
* Business performance: Experience driving demand through a multi-faceted, out-quarter and multi-year demand landscape.
About SAP and Our Commitment
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. SAP is a cloud company with two hundred million users and more than one hundred thousand employees. We are purpose-driven and future-focused, with a collaborative team ethic and commitment to personal development. We strive to ensure every challenge gets the solution it deserves. We welcome you to bring out your best at SAP.
Equal Employment Opportunity and Accessibility
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with disabilities. If you need accommodation or assistance to navigate our website or complete your application, please email Recruiting Operations Team at Careers@sap.com. SAP applicants are considered without regard to age, race, religion, national origin, ethnicity, gender, sexual orientation, gender identity or expression, protected veteran status, or disability, as required by law. SAP may require background verification. We are ethical and compliant, and we uphold SAP’s values and leadership credo: Do what’s right. Make SAP better for generations to come. For information on responsible AI usage in recruitment, refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.
Job Details
Requisition ID: 434281 | Work Area: Sales Operations | Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Location: Europe, US
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