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Public relations senior account executive

Glasgow (Glasgow City)
Variable X
Account executive
Posted: 13h ago
Offer description

Our firm is looking to fill Senior Account Executive roles. Candidates should have at least 3-5 years of agency or in-house experience in the communications department and an interest in finance, technology and web3.


Senior Account Executives serve as the day-to-day contact for clients and the media. In this position, they are expected to be the most active in media-related activities that include media monitoring, flagging, analysis, outreach and coverage. SAEs play the role of the internal pitch masters and are pros at crafting attention-grabbing headlines, distilling complex information, and proactively identifying new opportunities for clients to be in the news.


The Senior Account Executive will manage a small team of Account Executives and PR Assistants, and reports directly to Account Managers, Directors and Vice Presidents to assist with meeting the goals of each account assigned (max 4-5).


Responsibilities:

* Grow and nurture relationships with media
* Monitor and identify strategic news opportunities for clients
* Secure consistent media coverage for clients across different media formats
* Ensure weekly tasks are meeting pre-defined goals for each client account
* Contributes to strategy and narrative development for client campaigns and announcements alongside Account Managers
* Maintaining a rapport with client spokespeople and executive leadership
* Provide guidance and support to junior team members, playing an active role in enforcing company standards, values and acceptable quality of work


Qualifications

* College graduate, preferably with a bachelor’s degree in communications, political science or journalism
* Minimum of 3-5 years public relations and communications experience (preferably in an agency or in-house setting working with finance or cryptocurrency companies)
* Avid reader of tech, business and finance news
* Strong media relationships & media references
* Proven ability to write press releases, briefing documents, boilerplates, and other standard press materials
* Proven understanding of media types + formats
* Track record for securing media coverage
* Demonstrated ability to problem solve or apply critical thinking skills
* Solid understanding of technology or finance, or both


Skills

* Writing – news-writing (including Associated Press style format); copy (including newsletters, presentations, proposals, etc.); press material (releases, one-sheets)
* Research – Google, ChatGPT, MuckRack
* Computer – Google Docs, Microsoft Word, Excel, Outlook, PowerPoint
* Management – time, junior team and project management
* Communications – listening, presenting and conversational skills
* Resourcefulness + Creativity – ability to think outside of the box


Requirements

* Three writing samples: press release, media pitch and OpEd
* Three media references: name & outlet
* Completion of assessment assignment(s)


Compensation and Benefits:

* Salary: £52,000 - 67,000 annually (base salary)
* Pension Plan
* Flexible PTO


**************** This position is remote ****************

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