Be part of something altogether life-changing! Working at Cytiva in the Life Sciences industry means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva, you will be able to continuously improve yourself and us - working on challenges that truly matter with people who care for each other, our customers, and their patients. With associates across 40 countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term.
Cytiva is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development, and delivery of solutions that safeguard and improve human health.
eCommerce Experience Manager Role
The eCommerce Experience Manager will manage the eCommerce experience. They will be responsible for analyzing behavioral data and customer feedback to identify improvements to the eCommerce customer experience on cytiva.com. They will work closely with the IT and UX teams to launch experiments and enhancements. Additionally, they will execute the eCommerce product listing strategy to ensure all products that should be available for purchase online are accessible.
This role reports to the eCommerce Marketing Leader and is part of the eCommerce team.
Responsibilities
1. Own and drive Conversion Rate Optimization (CRO) on Cytiva's online store through structured experimentation, data analysis, and customer feedback loops.
2. Collaborate with IT, UX, and digital teams to implement enhancements that improve the online store's performance and self-service tools.
3. Analyze user behavior and identify friction points using tools like Mouseflow and Google Analytics to inform prioritization of improvements.
4. Partner with Product Managers to identify and onboard new products for online purchasing, expanding the digital catalog.
5. Lead the eCommerce feedback strategy, creating scalable ways to gather, analyze, and act on customer feedback to improve digital experiences.
6. Work with marketing, sales, and product stakeholders to optimize product page content, layout, and features to drive more eCommerce actions.
7. Champion the voice of the customer, ensuring insights from the digital journey influence cross-functional priorities and improvements.
8. Track and report on KPIs related to site engagement, conversion, and tool adoption, making data-driven recommendations for growth.
Requirements
* Ability to work independently; highly self-motivated, creative, and adaptable to a fast-paced environment.
* Strong team player who values collaboration across teams.
* Data-driven approach to marketing with a focus on measurable outcomes.
* Degree or equivalent in marketing or a related discipline.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
#J-18808-Ljbffr