Consumer Insights & Reputation Coordinator
Location: Brighton, MI, Hybrid
Department: Marketing – Consumer Insights
Type: Full-time
About the Role
We’re looking for a highly organized, tech-savvy, and curious team player to join our fast-paced Consumer Insights team. As the Consumer Insights & Reputation Coordinator, you’ll support efforts across review generation, reputation management, and employee and customer research. You’ll help us uncover what people are saying, what they need, and where we can do better — all in service of improving the experience of residents, families, and team members across senior living, in-home care, hospice, and personal care brands.
This is a great role for someone who likes variety, is a natural problem solver, and wants to grow in a role that touches data, marketing, customer experience, and operations.
Key Responsibilities
As a key member of the Consumer Insights team, you’ll play a vital role in monitoring feedback, generating reviews, and supporting research efforts that help us understand and improve the experience of residents, families, and team members. Your day-to-day will include managing online reputation activities, coordinating surveys, organizing data, and supporting special projects across multiple brands and business lines. You’ll collaborate with cross-functional teams to ensure feedback is heard, insights are actionable, and processes are efficient and well-documented.
Review & Reputation Support
1. Monitor and respond to online reviews across platforms like Google, Bing, Apple Maps, and Facebook
2. Assist in generating reviews through automated tools and team follow-up
3. Support profile management and citation consistency across platforms
Survey & Research Support
4. Assist with sending, tracking, and organizing survey responses from residents, families, employees, and referral sources
5. Help analyze and summarize results for internal reporting
6. Support one-off survey requests from leadership and other departments
Project Coordination & Admin
7. Help document processes and maintain internal dashboards and trackers
8. Support the team on ad hoc projects, trainings, and presentation prep
9. Conduct occasional online research and benchmarking
Skills & Qualifications
10. 1–3 years of experience in marketing, customer experience, admin, or analytics support (internships welcome)
11. Strong written and verbal communication skills
12. Detail-oriented and highly organized — you catch things others miss
13. Comfortable using spreadsheets (Excel/Google Sheets), Google Workspace, and willing to learn new tools quickly
14. Curious mindset — you like asking “why?” and figuring things out
15. Empathetic and thoughtful — especially when dealing with sensitive feedback
16. Bonus: Familiarity with senior living, healthcare, or review platforms like Google Business, Reputation.com, or Birdeye
Why Join Us?
17. Be part of a small but high-impact team that works across multiple brands and business lines
18. Contribute to meaningful work that helps improve the lives of seniors and their families
19. Learn from experienced mentors and grow in both marketing and research disciplines
General Working Conditions:
This position entails standing for long periods of time. While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk, and use hands to handle keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens. The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. This position is an in-office hybrid role with the ability to work from home one-day a week. Occasional travel may be required.
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