Head of Business / Dealer Principal
Location: Swindon, England, UK
Pembrook Resourcing are delighted to be recruiting on behalf of a well‑established and highly respected car dealership for a Head of Business / Dealer Principal. This is an exciting opportunity for an experienced automotive leader to take full responsibility for the day‑to‑day management and operational success of the dealership, driving performance, profitability and customer satisfaction across all departments.
Key Responsibilities
* Provide strong leadership and strategic direction across all dealership departments
* Ensure the business consistently delivers an exceptional customer experience
* Develop, mentor and coach Department Managers and staff to achieve their full potential
* Maintain brand standards, professionalism and integrity at all times
* Achieve manufacturer and group targets across sales, service and profitability
* Drive continuous improvement through innovation and best practice
* Oversee performance management KPIs and financial objectives
* Uphold company policies and ensure compliance with all operational procedures
* Promote a positive collaborative culture and lead by example
* Deliver annual business plans and support long‑term succession planning
Ideal Candidate
* Proven experience in a Head of Business / Dealer Principal or General Manager role within the motor trade
* Strong commercial awareness and a track record of achieving business targets
* Excellent communication and leadership skills
* Highly organised and able to manage multiple priorities effectively
* Confident decision‑maker with a hands‑on motivational approach
* Numerate, IT literate and able to manage budgets and performance reporting
* Discreet, professional and trusted at all levels
Additional Requirements
* Full valid UK driving licence
* Eligibility to work in the UK
Key Skills
* Marketing & Promotions
* Attorney At Law
* Jni
* Airlines
* Art
Employment Type
Full‑Time
Experience
Years
Vacancy
1
Yearly Salary
80,000 - 100,000
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