Digital Content Lead: Dundee United Football Club
Department: Communications
Reports to: Chief Operating Officer
Location: The CalForth Construction Arena at Tannadice Park and the Dundee United Training Centre, St Andrews
Contract: Full-Time, Permanent (including all matchdays which will Involve regular evenings and weekends)
Overview
Dundee United Football Club are seeking a creative Digital Content Lead to direct the club’s digital output across all channels and drive fan engagement. This pivotal role spans across the Clubs content strategy and creation, full management of the club’s social media channels and website, working closely with the Clubs Head of Media and Digital Marketing Manager to ensure strong consistency and collaborations across the wider Communications team.
Key Responsibilities
Develop and implement the club’s digital content strategy across our website, social media, and video platforms under the Instruction of the CEO and COO.
Oversee video, graphics and written content for matchdays and behind the scenes features, ensuring content aligns with the club’s brand voice and engagement objectives.
Social Media & Website Management
Work with the Digital Marketing Manager to manage all official social media accounts
Develop engaging content to enhance fan Interaction and grow the Clubs digital presence.
Monitor trends and analytics to optimise content performance.
Ensure the Club's website is regularly updated with news, match previews/reports, and multimedia content.
Collaborate with external developers and Internal stakeholders to enhance the clubs’ digital platforms.
Internal Relationships
Work closely with all relevant stakeholders across the club with regards to digital content support.
Events & Matchday Activation
Support the Football, Commercial and Events teams with planning, promotion, and creation of content for on-the-day delivery of events, business functions, and fan experiences.
Assist with the coordination and production of key events such as kit launches, fan days, and business networking events.
Provide live digital coverage and content support for all first team matches.
Confident in interviewing on camera, and in front of a live audience.
Delivering high quality photography for new signings and training sessions.
Skills & Experience
Proven experience developing and delivering digital content strategies across websites, social media, and video platforms.
Strong ability to plan, create, and oversee high quality multimedia content, including video, graphics, and written content.
Direct experience working confidently with DSLR and Mirrorless cameras
Demonstratable understanding of brand voice, audience engagement and translating organisational goals into effective digital output.
Direct experience managing multiple social platforms for an organisation or brand.
Proficient in content management systems and updating websites.
Competent using creative and editing tools e.g., Adobe Creative Suite, video editing software.
Experience coordinating matchday or event-based content, working in fast paced or deadline driven environments.
Ability to manage multiple projects simultaneously, with strong attention to detail.
Comfortable adapting to changing priorities and working under pressure, particularly around matchdays or major announcements.
Experience working within a sports organisation, media environment, or entertainment industry.
Understanding of fan engagement strategies, particularly in football or similar sport settings.
Ability to script or storyboard content for video features.
Qualifications in Digital Media, Marketing, Communications, Journalism, or a similar field.
Personal Attributes
Passionate about football, storytelling, and fan engagement.
Commercially aware with an initiative-taking, collaborative approach.
Calm under pressure and adaptable in real time environments.
Professional, Organised, innovative, and detail driven.
What We Offer
The opportunity to play a key role in shaping Dundee United’s digital growth across all football and non-football departments.
Ongoing professional development and access to industry-leading tools within a dynamic and creative working environment at one of Scotland’s most historic clubs.
Staff benefits such as retail store & hospitality discounts, access to a wide variety of seasonal partner discounts, as well as complimentary tickets for home matchdays.
How to Apply
Please submit your CV, and a short cover letter outlining your suitability for the role to vacancies@dundeeunitedfc.co.uk please Insert the job title of the role you are applying for In the subject header line alongside your full name. Closing date is Friday 3 rd April 2026. We anticipate a high volume of applicants for this role, we may pause/cease accepting applications earlier than the date specified.
This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of the areas of activity and may be amended in light of changing club requirements.
Dundee United FC is committed to ensuring equal opportunities are given to all and welcomes applications from all areas of the community regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage, and civil partnerships.
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