Overview
About the role: As Marketing Manager for DENZA Brand, you will play a pivotal role in establishing and scaling our brand presence in the UK market. This strategic position requires exceptional marketing leadership to drive brand awareness, market penetration, and sales growth through innovative campaigns and strategic partnerships. You will work closely with European and global teams to ensure consistent brand messaging while developing localized marketing initiatives.
Main location: Uxbridge – London
Key Responsibilities
* Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
* Brand Promotion and Awareness: Collaborate with the European PR and Event team for all marketing activities in the region, including national events, advertising, and digital campaigns to enhance brand awareness.
* Public Relations: Maintain relationships with press, media, agencies, and social influencers in connection with the PR Manager to ensure visibility and reputation of the brand and product stories and handle PR issues promptly.
* Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
* Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activity. Conduct event analyses to understand effectiveness of actions and feed this information into the marketing plan process.
* Budget Management: Steer the marketing budget, ensure rational use of funds and optimize ROI.
* Brand Ambassador: Be the brand ambassador of the region within the industry and key media.
* Localisation and Compliance Management: Ensure dealer websites, signage and all marketing materials are localized, up to date, and in compliance with BYD CI policy.
* Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support growth objectives.
Ideal Candidate Profile
* Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred)
* Minimum 8 years experience in automotive or EV sector marketing
* Proven track record in strategic planning and execution, budget management and ROI optimization
* Expertise in integrated marketing campaigns, with a focus on digital and experiential platforms
* Strong analytical and project management skills
* Excellent communication and presentation skills
* Willingness to travel domestically and internationally
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Motor Vehicle Manufacturing
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