Regional sales manager

Regional Sales Manager (Central based)

Position: Permanent, Full time, Remote (Central based, regional travel required)

Salary: Competitive

We’re looking for an exceptional Regional Sales Manager to lead, inspire, and elevate a high-performing team of Area Sales Managers. This is a pivotal leadership role where you will shape regional strategy, unlock growth opportunities, and deliver outstanding commercial results.

If you thrive in a fast-paced environment, are passionate about developing people, and have a track record of delivering sustainable sales growth—this is your opportunity to make a real impact.

The Opportunity:

As Regional Sales Manager, you will take ownership of delivering regional Annual Operating Profit (AOP) targets while building a culture of accountability, performance, and continuous improvement. You’ll work closely with key regional accounts and channel partners to drive profitable growth and ensure best-in-class customer engagement.

What You’ll Be Doing:

• Lead & Inspire: Motivate and develop a high-performing regional sales team to exceed sales and margin targets
• Strategic Account Ownership: Manage key regional accounts with tailored, proactive account plans that deliver growth
• Drive Performance: Use data (Salesforce, QlikSense) to track performance, identify gaps, and take decisive action
• Develop Talent: Coach, mentor, and build capability through field accompaniment and targeted development plans
• Enhance Customer Engagement: Ensure consistent, high-quality partner engagement across all account tiers
• Pipeline Growth: Build a strong pipeline of future opportunities across OTC and specification channels
• Collaborate Effectively: Partner with NAMs, KAMs, and the Channel Director to deliver business-wide objectives
• Create a Winning Culture: Lead regional meetings, share best practice, and foster a high-performance, inclusive team environment

What We’re Looking For:

• Proven success leading and developing field-based sales teams.
• Strong commercial acumen with a track record of delivering revenue growth
• Experience managing key regional or national accounts strategically
• Excellent stakeholder management, negotiation, and influencing skill
• Data-driven mindset with experience using CRM systems and analytics tool
• Resilient, adaptable, and comfortable operating in a dynamic environment
• Strong communication skills with a proactive, results-focused approach
• Willingness to travel across your region (including occasional overnight stays)

What Success Looks Like:

• Delivery of regional and key account AOP targets
• Strong and consistent channel partner engagement
• Growth in margin and sales pipeline
• Measurable improvement in team capability and performance
• Positive customer feedback and strengthened partner relationships

Why Join Us?

• Competitive salary.
• Company car.
• Opportunities for professional development and career advancement.
• A generous staff discount across our Bristan and Heritage Bathrooms brands
• Employee perk scheme with discounts available across high street stores, leisure outlets and supermarkets
• Performance-related bonus scheme
• Immediate access to our Employee Assistance helpline, providing confidential telephone counselling and legal advice
• 25 days holiday with the opportunity to buy additional days and time off for your birthday

At Bristan, we're focused on constant improvement and shaping the future of our business.

If you have a proven track record in sales, strong leadership skills, and a passion for achieving results, we would love to hear from you. This is an exciting opportunity to join our team and make a significant impact on our business.

Bristan Group are proud to be an equal opportunities business, committed to promoting diversity and inclusion in all aspects of our operations. We welcome applications from all backgrounds.