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Product & Brand Marketing Manager, Bedford
Client: [Client details missing]
Location: Bedford, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 3
Posted: 04.06.2025
Expiry Date: 19.07.2025
Job Description:
Purpose
Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and seeking an experienced product & brand marketing manager to lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into creative, performance‑driven campaigns and retail‑ready collateral.
Core Functions & Key Responsibilities
1. Go-to-Market Execution & DTC Growth
o Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
o Manage paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
o Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.
2. Brand & Content Development
o Oversee creative production including packaging, photography, video, and UGC.
o Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
o Build automated email and SMS flows (welcome, post-purchase, win-back).
o Run A/B tests to optimize subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
o Manage influencer outreach, seeding campaigns, and usage rights.
o Moderate and grow online community (e.g., Facebook/Slack).
o Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
o Conduct pre/post-launch surveys and translate insights into strategies.
o Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.
6. Retail & Compliance Support
o Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
o Ensure marketing materials comply with UK/EU regulations.
Experience & Skills Profile
* Bachelor’s degree (minimum 2:1) in business or marketing
* 3–5 years in FMCG, wellness, or DTC start-up marketing
* Experience with physical product launch ownership, including experiential events
* Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships
* Entrepreneurial spirit and ability to work independently
* Proven experience in lifecycle/email automation and CRO testing
* Strong analytical skills and data-driven decision-making ability
* Experience with Agile/Scrum or Gantt project management tools
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