Job Description : Category Manager Content Creation & Media About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function Our Procurement team are innovators, always seeking new ways to help our business, people and much-loved brands thrive. We're dedicated to maximising the £12 billion we spend every year, building brands of premium quality, while creating sustainable value and growth. Together, we're shaping the services, partnerships and innovations that meet our future needs. Our procurement team delivers outstanding end-to-end value across our supply chain and offers innovative supplier solutions. Together, we're driving our 'Society 2030: Spirit of Progress' plan across suppliers and agency partners to create a more sustainable world. Wherever you choose to carve your career, we'll support and encourage you in our inclusive culture. About the role This role is a critical member of the European Procurement Leadership Team and is accountable for working across multiple markets and functions including Marketing, Commercial and Finance to deliver core business outcomes and strategy aligned to our Procurement and Marketing business strategies. This includes optimising our Development investment and delivering effective and efficient scale reach investment across Media, Sponsorship and Influencer. Our European organisation includes the Market clusters of GB, Ireland, Central and Eastern Europe, DACH (Germany, Austria, Switzerland), Italy, France, Greece, Iberia and MENA (Middle East North Africa). In this role you will also lead a team of European Category Specialists across Media, Brand Partnerships, Data and Insight, Content Creation and Production and oversee our Marketing and Indirect investment across both Scottish and Irish Brand Homes (homes of our most iconic brands). Top Accountabilities: Managing themarketing procurement scopethroughbrilliantexecutionincludingsourcingandsupplier relationship managementand development Deliveringfinancial and non-financialtargetsacross Diageo's total balanced scorecard. Driving an optimised shape of Diageo's A&P to maximise growth and performance by reducing areas of inefficient and ineffective spendusinginvestment insights, data, and strategy Effectively partneringwith business stakeholders across Europe markets (Marketing, Procurement, Sales, Finance, Sustainability, Legal, etc) to drive transformation and value in line with Diageo's performance ambition Drivingend-to-end execution of category strategies, ensuring that business partners are aligned and working in line with strategy. Driving and supporting standard methodologies and innovative models for sourcing, cost models, benchmarking, SRM/SPM and e-sourcing - working closely with Global Procurement and other in-market Procurement teams. PartneringwithGlobalProcurementCategory teamsonrelevantmarket insights, input and builds for all categorystrategyand benchmarkingwork. Leadinglocal market sourcing and supportingglobal sourcing and supplier relationship management activity acrossMarketingcategories Leading external agency partnerships effectively, leading pitch processes, agency negotiations, and agency collaboration plans to enhance commercial value, minimize risk, and assure quality of delivery and performance. Experience / skills required: Degree educated or equivalent relevant work experience Fluent in English Procurementor Commercialexperience in an FMCG environment.Proven experience in key procurement skills including, strategy development, negotiations (Complex / multi-country negotiations), analysis (cost drivers), forecasting and benchmarking, ideally in a Marketing Procurement context Strong knowledge of financial drivers to shape procurement strategies. Proven experience in takinginformed, calculated risks to achieve substantial strategic gains. Strong analytical skills.Forensic understanding of the cost drivers to target and influence costs throughend-to-endvalue. Strong commercial competence, understanding of the business and judgment. Ability to work in an agile, fastmovingand ambiguousenvironment and ability to keep up with pace of change and prioritize according to business needs. Strong communicationand influencing skills and personal impact to gain credibility quickly with senior team membersand generate followership Experience of making tough decisions and prioritizing delivery in a complex and difficult environment. Practiced in objectively challenges to stimulate alternative thinking. Strong leadership,coachingand inter-personal skillswith team performance management experience Top leadership capabilities for this role: Excellent communication skills with sound commercial awareness and the ability to contribute to the wider business process outside immediate functional responsibilities. Good influencing skills and personal impact to gain credibility quickly with senior team members Authenticity,the ability tocreate possibilities,consistentlydelivergreat performanceand connect to Diageo Purpose. Ability tohold multiple perspectives and show mental agility in approaching problems. Displayhigh levelsof energy and commitment; isrelentless is the pursuit of their goals. Ability to work within a constantly changing environment Bring clarity and leadership to an ambiguous situation to enable progress Manage people for success. Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: 1HQ Additional Locations : Amsterdam, Hamburg Job Posting Start Date : 2026-03-31 With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)