About the Brand and Product Marketing Team
We are an award‑winning team of storytellers and digital architects within the Brand and Product Marketing department, dedicated to bringing our club’s vision to life. Our mission is to connect with fans, promote our products and initiatives, and amplify the voice of our community through innovative strategies and compelling content.
Leveraging our creativity, we utilise digital platforms such as social media, email campaigns, and our user‑friendly website to keep our members informed, engaged, and excited about our offerings. Whether it’s live updates during a match, behind‑the‑scenes insights into our products and services, or celebrating member achievements, we aim to create meaningful interactions that deepen connections and enhance the fan experience.
The Opportunity
Sunderland AFC is launching a new Membership programme and a supporting app to enhance the connection between the club and its supporters, both locally and globally. Reporting to the Marketing Manager, the Membership Executive will manage the scheme’s day‑to‑day operations, striving to deliver a world‑class experience for members. While the programme is collaboratively developed, this role focuses on its daily management and contributes ideas for continuous improvement.
This role centres on the Membership programme, including supporting its launch, continued improvements and executing daily tasks to grow membership among both existing fans and priority international markets. The remaining time will be dedicated to supporting broader marketing initiatives and campaigns within the club. As the membership app evolves, this position will also expand, taking on additional responsibilities over time.
The Membership Executive will work closely with the Business Insights team, which provides the data and reports necessary to guide marketing efforts; the Digital Experience Manager, to enhance the website and app experience; and the club’s external agency partners, to ensure activities are well‑targeted and measurable.
Performance in this role will be assessed based on member growth, retention, revenue, and the overall quality of the member experience throughout the year. This is a junior position that would be ideal for a recent graduate or someone early in their marketing career who is looking for hands‑on experience and the opportunity to grow with the programme during an exciting new chapter for the club.
What We Ask For
The ideal candidate will hold a bachelor’s degree in Marketing, Business, Communications, or a related field, or possess equivalent industry experience. This role may suit a recent graduate looking to build their career in marketing. Some experience in a marketing role, whether through work, a placement, or an internship—particularly in sport, entertainment, or a membership/subscription/DTC business—is desirable, but strong recent graduates will also be considered. A good understanding of digital marketing, social media and content creation is important, along with strong copywriting skills and an eye for brand voice and detail. Confident IT skills are required, including experience with content management systems, email platforms and analytics tools. Excellent written and verbal communication skills are essential, as well as the ability to juggle multiple tasks and meet tight deadlines. The candidate should be proactive, well‑organised and comfortable working in a dynamic environment. Being a collaborative team player is key.
Desirable Attributes
Experience managing multi‑channel campaigns across email, paid media, social and web; involvement in launching new products, programmes or memberships; marketing app‑led products or driving app engagement; exposure to international or multi‑market campaigns; experience working with external agencies; updating and managing website content via CMS; and working alongside data and insight teams to translate analysis into marketing actions. A genuine interest in football and an understanding of fan culture would be advantageous.
Additional Requirements
Basic DBS through SAFC will be required.
Location and Eligibility
This is a full‑time, on‑site role based at the Stadium of Light. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship for this position.
Equal Opportunity Statement
Sunderland AFC is an equal opportunity employer. We are committed to a policy of treating all employees and job applicants equally. Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.
Safeguarding
Sunderland AFC recognises that the safeguarding and protection of children and vulnerable adults is of paramount importance within the organisation. Sunderland AFC owes a duty of care to safeguard all children and vulnerable adults involved in activities organised by the football club. Sunderland AFC will ensure that safety and protection is given to all children and vulnerable adults involved in activities through adherence to the Safeguarding guidelines adopted by the Club.
Importantly, safeguarding is not the responsibility of a single individual or team; it is a collective responsibility that involves everyone associated with the club. From staff and volunteers to players and supporters, each person has a crucial role in creating a safe and welcoming environment. All members of the Sunderland AFC community are encouraged to remain vigilant, follow safeguarding procedures, and report any concerns promptly, knowing that safeguarding is a shared responsibility that helps protect those most vulnerable.
Benefits
As a standard offering, we proudly provide a range of benefits for our permanent SAFC employees, with additional perks available for specific roles to enhance your experience even further.
Annual Leave Employee Offering
25 days leave (in addition to public holidays), increasing to 27 days after 5 years’ service
Death in Service Employee Benefit
The Death in Service benefit provides peace of mind for you and your family, offering a safety net of four times the basic annual salary in the unfortunate event of a loss.
Salary Exchange Schemes
Agree to reduce your salary through our Salary Exchange Schemes to enjoy benefits like tax savings, increased pension contributions for a larger retirement fund, eco‑friendly travel with EV Salary Sacrifice, and healthier commutes with Cycle 2 Work.
Complimentary Season Tickets
Score two free tickets for all home fixtures, so you can kick back, cheer on the club, and enjoy all the Premier League action!
Enhanced Family and Parental Pay
Enhanced Paternity, Maternity and Adoption pay provide new parents with more than just statutory pay, offering additional financial support to embrace your time with your families.
Employee Assistance Programs
Employee Assistance Programs (EAPs) offer confidential support services that go beyond just workplace wellness, providing you with access to counselling, resources and tools to tackle personal challenges and enhance your overall well‑being.
Free Parking
Free parking at both the Stadium of Light and the Academy of Light
Discounts
SAFC employees enjoy various discount packages from our partners, including exclusive offers at the Club Store.
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