Digital Analytics Executive (12-month Maternity Cover)
VetPartners Limited, York
We have an opportunity for an enthusiastic, self-motivated Digital Analytics Executive to join the VetPartners Marketing and Digital team on a 12-month FTC.
Founded in the UK in 2015 from a group of 3 veterinary practices, VetPartners has grown to operate more than 800 clinics across 9 countries.
At VetPartners, we are proud of the warm, inclusive, and respectful culture that sets us apart. You'll be more than a skilled professional, you'll help maintain and nurture a supportive, collaborative environment where every team member feels valued.
You will work with a lot of autonomy to ensure we have the right technical set up, analyse the VetPartners website portfolio (about 150 sites) and recommend areas of improvements. Collaborate with internal and external teams to help assess digital tools ((including PPC, UX, SEO) that to enhance the effectiveness of CRM campaigns.
The role is suited to someone who has demonstrable experience in a Digital Analytics based role with the capability to learn and adapt in an ever changing environment.
Roles and Responsibilities:
* Set up and manage analytics tools for the portfolio
* Set up and manage tags within Google Tag Manager
* Create and maintain dashboards to visualise key metrics which can be communicated with internal and external stakeholders
* Coordinate with the PPC Exec to successfully execute PPC campaigns, including:
* Carry out website changes to support the campaign
* Implement all tagging via Google Tag Manager
* Analyse and recommend improvement on websites performance for the portfolio
* Analyse website traffic across practice and corporate websites, identifying areas of success and improvements
* Use heatmaps and event tracking to analyse user behaviour, reporting these to the wider digital team
* Collaborate with digital team to implement improvements and collectively develop a template for best-in-class practice websites across each section (Small Animal, Mixed, Farm and Equine) to then be shared with the wider central and EU team
* Conduct A/B testing to evaluate the impact of changes to website design, content or functionality
* Working on Word Press CMS to build and develop veterinary practice websites and other websites within the digital estate, driving visibility and conversion rates.
* Support broader analysis across the Marketing team (campaigns effectiveness, internal communication effectiveness …)
Specifications:
* Solid understanding and practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio and WordPress
* Proficiency in Excel for data analysis and reporting
Essential Skills:
* Ability to communicate effectively, verbally and in writing, with both technical and non-technical audiences
* Communication and collaboration: Great written and oral communication, presentation skills. Capacity to work with various teams.
* Analytical and problem-solving: ability to analyse complex data to come to recommendation, use data to gain insights and drive decisions.
* Embracing the VetPartners culture, leading by example in all activities
We are offering a competitive salary depending on experience with the following benefits:
* Hybrid working is preferable, with three days working in the office and two days from home.
* 25 days holiday, plus Bank Holidays with the option to sell 5 or buy an extra 10 days holiday
* Health Shield perks - various discounts including gym memberships & retail
* Cycle to Work scheme
* Enhanced paternity, maternity, adoption, shared parental leave, and surrogacy pay
* CPD allowance
* Company sick pay
* Flexible working
* Discounted veterinary fees
* Focus on employee wellbeing
If you feel you have the skills and experience for the role, we'd love to hear from you
** Direct applications only – No agency submissions **