Group Marketing Manager
Location:
Doncaster
Contract:
Full-time, Permanent
Salary:
£45,000 - £50,000
Working Hours:
40 Hours per week.
About the Business
We're supporting a successful, fast-growing group operating across
play, leisure, and experiential environments
. Their portfolio includes indoor play centres, trampoline parks, and a specialist B2B service division focused on designing and delivering large-scale play and sensory environments.
This group combines design, manufacturing, and venue operation expertise to create unique experiences for families and businesses alike. They're now seeking a Head of Marketing to lead brand growth, digital performance, and ecommerce strategy across multiple brands.
The Role
This is a senior marketing leadership position with full ownership of strategy, execution, and performance across four distinct brands — each with its own voice and growth potential.
You will be responsible for:
* Driving ecommerce growth and lead generation through digital marketing and online channels
* Increasing venue footfall and enquiry volumes with targeted, results-focused campaigns
* Building and managing strong brand identities and market presence
* Creating and delivering content that demonstrates the business's impact and expertise
* Ensuring websites (primarily WordPress) are optimised for user experience, lead capture, and conversion
Core Responsibilities
Lead Generation & Ecommerce Growth
* Develop and execute targeted digital campaigns (SEO, PPC, paid social, email) that drive
enquiries and bookings
* Own and grow the ecommerce function, optimising online lead capture and conversion funnels
* Manage paid media spend to maximise ROI and lead quality
Website & Digital Presence
* Take ownership of multiple WordPress websites — content, UX, SEO, and performance optimisation
* Ensure every online touchpoint supports brand positioning and drives conversions
Brand Awareness & Media
* Lead brand positioning and messaging across the group's diverse businesses
* Build and manage relationships with media, PR, and influencers to grow visibility
* Create compelling stories and content showcasing venues, projects, and customer success
Content & Creative Direction
* Oversee production of photography, videography, case studies, and testimonials
* Ensure consistent creative identity and messaging across all channels and brands
Performance & Leadership
* Define, track, and report marketing KPIs to senior leadership
* Manage budgets, internal teams, and external agencies to deliver campaigns on time and on budget
* Collaborate closely with sales and operations teams to align marketing activity with business goals
What You Bring
* Proven experience delivering
ecommerce growth
alongside digital marketing in service or venue-based businesses
* Strong WordPress knowledge combined with SEO, PPC, email marketing, and paid social expertise
* A track record of generating measurable commercial outcomes from marketing campaigns
* Content creation oversight experience, especially with video and photography
* Comfortable working across both B2B and B2C audiences
* Data-driven, commercially focused, and results-oriented
* Strong leadership and stakeholder management skills
If you would like to apply for the role of Group Marketing Manager then please email your CV to Jade.-3.com or call Jade on
Closing date is Please note this could change subject to suitable applications.
Hawk 3 Talent Solutions are acting as an employment agency on behalf of it's client.
By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. To view our full Privacy Policy please visit our website.
Hawk 3 Talent Solutions are committed to the selection, recruitment and development of the best people, basing judgements solely on suitability for the job. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future