Recruitment Marketing Specialist
Location: Codsall, Wolverhampton – Office Based
Salary: £28,000 - £35,000 DOE
Contract: Full time, Permanent
About us
At Apollo Home Healthcare, we provide high-quality, person-centred care to people in the comfort of their own homes. Every individual we support has unique needs – we tailor every care package to them, building a compassionate and skilled team around their requirements.
We live and work by the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment – and we’re looking for people who share those values.
The role:
We are seeking a dynamic and creative Recruitment Digital Marketing Specialist to join our team. This is a pivotal role that blends strategic digital marketing with hands-on recruitment communication, designed to elevate our brand and attract high-quality candidates to join our team.
You will be responsible for developing and executing digital marketing strategies with a primary focus on leading recruitment marketing recruitment (80%), while also supporting wider company marketing and communications (20%).
Your efforts will attract top-tier candidates and enhance our company's online brand presence.
You'll collaborate across departments, building relationships at all levels and be the go-to person for digital recruitment content and campaign management.
In this role, you’ll:
Recruitment Marketing (80%):
* Develop and execute recruitment campaigns across job boards, social media, and email platforms to attract healthcare professionals and raise employer brand awareness.
* Collaborate with external agencies to deliver impactful recruitment marketing campaigns.
* Create engaging content that highlights our company culture, employee stories and testimonials, and career opportunities.
* Manage and optimise the careers section of our website to ensure a seamless candidate experience.
* Collaborate with the Recruitment Manager and other departments to understand staffing needs and tailor marketing strategies accordingly.
* Analyse campaign performance metrics and adjust strategies to improve candidate acquisition and engagement.
* Monitor and engage with a diverse range of candidates across our brand’s social media channels.
Company Digital Marketing (20%):
* Create compelling marketing materials for use at external events and industry exhibitions.
* Support the refresh and ongoing development of our wider company website using engaging marketing collateral.
* Enhance brand awareness through identifying, planning, developing and managing digital content for B2B and B2C content, ensuring there is a constant flow that illustrates our brand proposition through website content, digital and print marketing material, email marketing, newsletters, social media updates and blog posts
* Manage and develop the company's social media presence, ensuring consistent messaging and engagement with our audience.
* Coordinate with internal teams to promote company news and events, achievements, community and charity involvement and share customer stories.
* Monitor online reviews and feedback, implementing strategies to maintain a positive online reputation.
What You’ll Need
* Bachelor's degree in Marketing, Communications, or a related field is preferred, however not essential to be considered for this role.
* Minimum of 2 years' experience in digital marketing, with a focus on recruitment marketing preferred.
* Proficiency in digital marketing tools such as Google Analytics, SEO/SEM, and social media advertising platforms.
* Strong content creation and copywriting skills.
* Ability to analyse data and translate insights into actionable strategies.
* Excellent communication and interpersonal skills.
* Creative thinker with a proactive approach to problem-solving.
What We Offer
* Competitive hourly pay with enhancements for nights and weekends
* Paid training, including complex clinical skills
* Regular confirmed rotas and flexible scheduling
* Reward & recognition programme
* Supportive management and 24/7 on-call support
* Opportunity to grow within a values-led, national care provide