The Opportunity:
Our websites are the shop windows to our events. They are the digital gateway where inspiration and anticipation begin; the first flicker of interest that turns into curiosity and leads to life-changing experiences; the spark that sets everything in motion and starts our community's journey to 'visit the future'.
If the above resonates with you, we would encourage you to apply to join our ambitious and creative team. We are on the lookout for a skilled Digital Marketing Manager whose role will be to enhance our online presence and drive digital transformation.
This business-critical role covers a broad portfolio of products (events & media) and focuses primarily on the website & SEO strategy. If you have a strong background in this field, have a strong track record in website management, and are obsessed with the latest trends and technologies in the ever-changing world of Digital Marketing - we would love to hear from you
Purpose of the Role:
* Website Strategy Development: Improve user experience, boost visitor and exhibitor conversions, and capture opt-in data by introducing innovative trends and approaches
* Functionality Support: Oversee website functionalities for regional products, manage plug-ins, and collaborate with HQ to optimise performance
* Team Training: Train and support event teams to ensure website quality, adherence to best practices, and a 'website first' approach.
* SEO Strategy Implementation: Drive new users to websites, upskill event teams on SEO practices, and ensure compliance with regional & group guidelines
* Tracking & Reporting: Monitor and report on website and SEO activities, making data-driven recommendations to enhance effectiveness
Responsibilities:
* Resource Management: Supervise a Senior Digital Marketing Executive and a Digital Marketing Intern.
* Decision Making: Contribute to website and SEO strategy decisions with the Regional Marketing Director, aligning event goals
* Digital Transformation: Collaborate with event teams to drive digital transformation and optimise the region's online presence
* Compliance: Ensure all digital communication adheres to relevant legislation and industry standards
Key Relationships:
* Internal: Work closely with the Regional Marketing Marketing Director, Marketing, Intelligence & Technology team, event marketing teams and HQ team
* External: Coordinate with third-party website support, freelancers, developers, and SEO agencies
Tools & Systems:
* Proficiency in WordPress, Google Analytics & Google Tag Manager is essential; knowledge of any of the following is beneficial: Elementor, Evessio, SEMRush, Google Search Console, Domains, Plugins, Google AdSense, Stripe, WooCommerce, MemberPress and ISSUU.
Qualifications & Experience:
* Higher education or equivalent experience in digital marketing
* Ideally 5 years in digital marketing with 3 years in website management
* Strong interest in trends and technologies, technical knowledge and experience in managing digital transformation
* Fluent in English; knowledge of other European languages is a plus
Who are we?
Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to "easify" the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium's "Entrepreneur of the Year" in 2018 and Deloitte has named us a "Best Managed Company" seven years running The company is ranked 11th in the list of the world's leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025" list
Benefits:
Birthday Day off
Flexible working as well as hybrid working
Enhanced family pay (maternity & paternity)
Cycle to work scheme
Interest free travel loans
Free online academy to focus on professional development and upskilling
Specialist external performance coach services available to all employees
Employee assistance programme
24/7 access to our virtual GP service
Long service awards
Pension as well as offering salary sacrifice
Life cover
Group income protection
Fully stocked beer & wine fridge in the office
Regular company socials organised throughout the year
We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.