Purdicom is an exciting, fast-growing technology company based in Oxfordshire. We are a value-added distributor acting as a supply chain partner to many well-established vendors and brands. We supply enterprise-level Wi-Fi, Point-to-Point and security technologies to a very hungry market. The products and services we sell are always in high demand. We are a privately owned, award-winning business that has become a recognised leader in its industry – and much like the industry itself, our company has been in continual rapid growth since its inception in 2005. Our headquarters are situated in the most beautiful of surroundings, with the offices set within a series of modern barn conversions right in the heart of the Oxfordshire countryside. Our friendly, diligent team work closely together to ensure our continued success – and it’s that success that our vendors and resellers benefit from when they jump aboard. We are currently expanding our team to support the continued growth of TP-Link’s VIGI surveillance and security product line. Position Summary As a Business Development Manager for TP-Link VIGI Solutions, you will be responsible for growing revenue and market share by building relationships, generating leads, and closing business across both existing and new reseller partners. The role will be evenly split between account development of current customers (50%) and targeting competitive vendors’ customers to gain market share (50%). Principal Duties: Account Development (50%) Manage and grow revenue within an assigned portfolio of existing reseller partners. Identify upsell and cross-sell opportunities within the TP-Link VIGI product range. Conduct regular partner calls, webinars, and meetings to educate and promote new offerings. Collaborate with internal teams to drive demand generation campaigns and follow up on leads. Track and report on pipeline and forecast growth. Cross sell the organisations products into the customers to increase the overall revenue spend of the account New Business Acquisition (50%) Identify and approach potential partners currently aligned with competitive surveillance vendors (e.g., Hikvision, Dahua, Ubiquiti). Position TP-Link VIGI as a compelling alternative based on value, quality, service, and channel support. Build tailored propositions to convert competitor business to TP-Link. Work closely with the marketing team to drive targeted campaigns and events. Build and manage a competitive displacement pipeline. Knowledge & Skill Requirements Proven experience in business development or sales, ideally within IT distribution or a surveillance/security background. Strong understanding of channel sales and partner ecosystems. Knowledge or experience with CCTV, surveillance, or TP-Link products is highly desirable. Excellent communication, negotiation, and presentation skills. Self-motivated, target-driven and able to manage multiple priorities. Competence with CRM systems and pipeline management tools. Excellent telephone skills High degree of accuracy Demonstrated ability to prioritise issues Must be able to deal with technical product information Ability to build strong working relationships both internally and externally Excellent communication skills both verbal and written Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation If you join us we want you to feel valued which is why we offer a very competitive benefits package: Commission Hybrid Working Learning and Development Plan Purdicom Pathway Training Platform Motivosity Reward and Recognition system On Site Gym Purdi Perk Vouchers Pool table/ Batak/Table Football 25 days holiday 1 Well Being day Birthday Bonus Anniversary Bonus Pension Scheme Medical Scheme Sick Pay Life Insurance 4 x salary