Our client, a large UK organisation is undertaking a greenfield implementation of Dynamics 365 Customer Insights Journeys and a new MarTech data environment. This role will lead the end-to-end design and build of a multi-channel customer engagement and insights platform.
This is a high-impact position with direct visibility to senior stakeholders, ideal for a hands-on Lead MarTech Architect who excels in fast-paced delivery settings.
This is a remote, 3 month contract inside IR35.
Lead D365 Customer Insights Journeys & MarTech Architect Key Responsibilities:
1. Architect and implement D365 Customer Insights Journeys as the central orchestration platform.
2. Develop a data-driven engagement model using Azure for profiling, segmentation and insight.
3. Enable and integrate multi-channel communications, including:
4. Web Push
5. WhatsApp / RCS (via Twilio)
6. Build real-time customer data flows into D365 for personalisation and modelling.
7. Deliver Next Best Action / Next Best Segment capability using behavioural and usage data.
8. Create unified customer profiles at both individual and account levels for insight and retention.
9. Enable behavioural, click and engagement tracking for analytics and CRM modelling.
10. Establish the foundations for predictive and churn-propensity modelling.
11. Act as the technical lead and hands-on architect through discovery, design and delivery.
Expected Outcomes in the First 3 Months:
12. D365 Customer Insights Journeys deployed to production.
13. Azure-based data ingestion and profiling fully operational.
14. Multi-channel messaging enabled and integrated with CIJ.
15. Unified customer profile established.
16. Insight dashboards live, covering:
17. Engagement
18. Retention
19. Revenue optimisation
20. Defined roadmap for future modelling, orchestration, and optimisation phases.
Lead D365 Customer Insights Journeys & MarTech Architect Ideal Profile:
21. Successful hands-on delivery of D365 Customer Insights Journeys in a production environment.
22. Strong Azure data engineering and profiling background.
23. Multi-channel orchestration experience beyond email (e.g., Web Push, WhatsApp, RCS).
24. Demonstrable end-to-end CRM / MarTech architecture ownership.
25. Experience in greenfield or digital transformation programmes.
26. Ability to deliver within a 3-month sprint model.
27. Confident stakeholder engagement and whiteboarding skills.
Nice to Have
28. Power Platform / Dynamics 365 CE integration experience.
29. CI/CD pipeline experience for CRM / MarTech environments.
30. Exposure to predictive analytics or churn modelling.
31. Experience delivering platforms with commercial / revenue accountability.
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