As the Group Insights Executive, you will play an instrumental role in embedding insight into everything we do globally to ensure that our product offering, market positioning and service proposition deliver for our customers and end-users.
The role of the Group Insights Executive is positioned within the Group Product Team and works collaboratively across the business, including marketing, product design and development and other key functions. As a newly created position, this role plays an important part in shaping product, commercial and strategic decisions by transforming customer data into actionable insights. You will lead the discovery and interpretation of behavioural, attitudinal and operational data across the customer lifecycle, ensuring Karndean deeply understands customer needs, motivations and pain points in all its global teams (in the UK, Europe, North America and Australia). The successful candidate will be comfortable working independently, build solid stakeholder relationships and ensure insights drive meaningful decisions and outcomes.
How You Will Contribute
Insights management
* Lead and manage external agency relationships, third‑party category reports and in‑house research to inform strategic decision making and uncover new growth opportunities.
* Own and evolve our in‑house homeowner research panel (the Karndean Inner Circle), expanding it into Global regions beyond the UK.
* Coordinate customer research including surveys, interviews, ethnographic research and focus groups. Experience with QuMind or online communities is preferred but not essential.
* Identify new tools, methodologies, and approaches to improve quality, relevance and speed of insights.
* Instigate and manage market and category studies to ensure the business has a consistent and reliable basis of knowledge from which to build decisions.
NPD direction & validation
* Work closely with the Product Team to understand insights requirements for new product development initiatives including proposition validation.
* Present findings and recommendations to senior stakeholders to inform direction of NPD.
* Support the Product Team in conducting comprehensive assessments of the existing portfolio to ensure optimal positioning and messaging to deliver category objectives.
* Assist the Marketing, Product and Digital Teams in understanding how consumers and end‑users interact with our brands across all touchpoints.
* Conduct qualitative and quantitative research to gather insights on brand experience and positioning.
Strategy and influence
* Champion the voice of the customer across the organisation.
* Present insights to senior leaders to influence prioritisation and investment decisions.
* Track market trends, competitor activity and industry shifts that impact customer expectations.
* Introduce best‑practise research methodologies and improve insight maturity across teams.
Key Measurements and Goals
* Development and delivery of insights projects to support product and brand strategies.
* Embed insights as a key consideration in the product development processes across the Karndean Group.
What Will Make You Successful in This Role
* Proven experience working in a consumer or market insights role with relevant research and analytics.
* Comfortable working independently, with a self‑starter mindset.
* Proactive, curious and continuously seeking a deeper understanding of our customers.
* Strong understanding of different research methods and data analysis including shopper research, proposition validation and brand tracking.
* Ability to build a good working knowledge of products and the market in order to understand the 'right' questions to ask.
* Experience in formulating insights plans and recommending methodologies.
* Excellent communication skills and proficiency in working within cross‑functional teams. Ability to build strong stakeholder relationships and act as the trusted advisor, shaping briefs and challenging assumptions with evidence.
* Interest in design / interiors would prove helpful but is not a necessity.
* Comfortable with regular travel within the UK, as well as potential occasional travel to Europe, USA and Australia.
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