UK Homeware brand, Abigail Ahern, is looking for an Ecommerce manager to lead and execute their online sales strategy and the performance of www.abigailahern.com. Driven by hitting ambitious sales targets, and creating a seamless online buying journey, you’ll have experience working across fast-growing DTC online retail platforms. With a data-first approach, the right candidate will be a whiz in the wonders of Shopify, with a finger on the pulse when it comes to the latest developments in web design, UX, CRO, SEO and online retail initiatives. From overseeing e-commerce operations to driving innovation, your main goal will be elevating our website to a best-in-class brand and retail platform. Nimble, fast-paced, and engaged team player, you’ll be a dynamic force in our mission to encourage everyone to decorate differently.
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Responsibilities:
* Manage all online activity to drive online retail sales
* Optimise website functionality and user experience to increase conversion rates
* Develop and Implement testing and optimisation roadmaps aimed at uplifting vital ecom metrics (CTR, CVR, AOV, ATB, BTO, page speed etc).
* Lead and execute the onsite SEO strategy to increase organic traffic to the site and improve rankings.
* Own and optimise online product representation
* Develop online merchandising using segmentation targeting tools such as Nosto.
* Collaborate with the Head of Marketing on sales strategy, digital marketing, and customer acquisition initiatives.
* Work closely with Marketing & Operations to build a slick and effective omnichannel experience.
* Lead special projects
* Monitor and report on growth KPIs, providing data-backed insights and proposals.
* Manage, train and develop the ecommerce assistant and online customer service representative.
* Stay ahead of the curve by keeping well informed of developments and opportunities (i.e platform updates) future-proofing the brand’s strategy, and conducting frequent competitor analysis (both in and out of vertical).
Skills & Experience:
* Minimum of 5 years ecommerce experience in a similar role for DTC retail brand
* 2+ years of ecommerce and people management experience.
* Demonstrable experience in improving online Sales, CRO, and UX
* An expert knowledge of Shopify, Google analytics and Supporting tools/apps (Shoptimized, Feed Optimise, Nosto, Hotjar, Klaviyo, Brightpearl, full google ad suite, analytics, search console, merchant centre, Photoshop, Zen Desk.)
* Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
* Experience creating and executing successful SEO strategies.
* A strong understanding of digital marketing (PPC, Display, Affiliates, Social, Email).
* A strategic, data-focused, analytical thinker with the ability to analyse metrics accurately to generate meaningful insights.
* Experience performance managing development agencies and freelancers.
* Expert communication skills with experience managing stakeholders.
* Fastidious attention to detail
* A love of all things homeware
Desirable
* Experience working with fast-growing luxury retail brands, notably creative, interiors and homeware brands.
* Paid Media Experience
* Html Coding