Head Of Proactive Sales- Lime Venue Portfolio - Birmingham
Head Of Proactive Sales - Jockey Club Experiences X Lime Venue Portfolio, Remote/hybrid | Full-Time / Permanent
Competitive salary + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.
Head Of Proactive Sales - The Role
Delivering and supporting Head of C&E sales and GMs to devise, deliver and report on the C&E annual sales budget and associated financial information.
Produce a predetermined MI pack on a weekly basis to provide each stadium and venue with a revenue meeting on Teams weekly
Host a 10am call daily to review business on the books with the senior team, ensuring consistency of data and auditing pricing.
Produce information by period on third party partners
Produce pace reports for the business to show pace for the 2 years rolling basis
Conduct competitor shop calls quarterly for each venue to ensure we are working with the most competitive pricing model
Work with the LVP environment and members supporting with shop calls, comp MI and industry intelligence as and when required.
Produce a dynamic pricing matrix by venue, managing black out dates, peaks, troughs and pricing banding for up to three years out.
Provide MI to aid the business to make informed decisions on a daily basis and by key revenue milestones such as Christmas, Mothering Sunday, World Cup etc.
Manage revenue management systems and pricing matrix, profitability model
Be involved in the revenue management of mobilising and demobilisation of new venues
Provide support to team members in understanding and working with your systems
Contribute to overall C&E segment strategy and growth.
Key Accountabilities:
Reports
Creation and leading in C&E sales budget preparation, rationale and in conjunction with General Managers
Provide a MI platform to report on sales, conversion, future BOB, meeting room occupancy, average enquiry value, venue conversion percentages, guest satisfaction scores and rolling headcount by function
Distribution of reactive sales reports as agreed on rolling basis
Provide access to venue pricing, value add pricing and strategy
Provide weekly information by customer to drive conversion and highlight lost, turned down and over aged prospect business for action.
Produce pace reports for the business to show pace for the 2 years rolling,
Provide MI to aid the business to make informed decisions regards to C&E to maximise sales.
Responsible for all pace and forecast reporting to the agreed process and standard.
Produce a monthly / quarterly deck for the business to assist in Quarterly Business Reviews
Ensure each package / menu has a profitability spreadsheet
Standards
Responsible for the accurate reporting
Ensure all brand standards are maintained throughout all sales activity.
Mobilisation
Responsible for on boarding new sites from revenue management systems, venue knowledge, strategy and pricing, etc
Demobilisation spreadsheet to be maintained per site for mobilisation and demobilisation.
Ensure all key stakeholders are kept up to date as required
Systems
Responsible for revenue systems used to maximum potential and recommend new systems as appropriate which will benefit the business Budget frameworks in place for start of financial year
Sales budgets all signed off
All KPI's documented
Sales reports in place
Sales targets achieved and Team have excellent product knowledge bank with ease of access
MI platform in place to clearly demonstrate client, customer, and revenue KPIs
Pace reports in place
Accurate MI in the business driving optimum profitability
Venues and Reactive Team can understand enquiry handling, their impact and strategy
Performance Management & Ownership
Support, mentor and expand the knowledge of enquiry handling and financial strategy for sales team to lead them to a greater understanding of their sales impact on our Venues performance.
Lead and inspire a performance-oriented sales culture throughout.
Provision of accurate customer overviews on demand, third party partner performances and trends.
C&E Training
Forecast and budget to aid teams development and thus grow revenue.
Coach and support new C & E sales personnel in financial reporting orientation and understanding as required
Support the financial reporting and KPI platform integration and onboarding of any new site
C&E General
Keep up to date with all current sales goals, selling strategies, rates and incentives for the venues
To deliver MI that drives a strategy that each enquiry is handled driving optimum KPI achievements
What we're looking for
Highlight the essential experience, skills and behaviours:
* Experience in a similar role
* Passion for guest experience and service excellence
* Ability to thrive in a fast-paced, dynamic environment
* Extensive people management experience
* Comfortable building relationships with internal and external stakeholders
What you'll get in return
* Competitive salary with bonus and full company benefits
* 23 days' annual leave plus bank holidays, your birthday off, and a holiday purchase scheme
* Healthcare & wellbeing: Aviva Digicare, Medicash (dental, optical, therapy treatments)
* Mental health support: 24/7 Employee Assistance Programme
* Family benefits: Enhanced maternity, paternity, and adoption leave. 2 days? additional leave after returning from maternity leave, day off for your baby?s first birthday, enhanced family leave
* Perks & discounts: Shopping, entertainment, and travel discounts, 20% off Nuffield Health and 10% off PureGym memberships
* Financial wellbeing: Pension scheme, Life Assurance, preferred rates on salary finance products
* Development opportunities: Professional subscriptions, ongoing training and structured career pathways
* Meals on duty included
Why Join Us?
Lime Venue Portfolio is part of Compass Group, the world's largest catering company, and a vibrant leader in hospitality.
We believe in celebrating individuality and building inclusive teams where everyone feels they belong. Our diverse team fuels creativity, innovation, and excellence.
We are proud to be an equal opportunities employer and welcome candidates from all backgrounds to join us in creating a supportive, empowering workplace where everyone can thrive.
Together, we create unforgettable experiences and shape the future of hospitality.
As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses.
Job Reference: com/1004/69272001/52802253/SU #Levy UK
Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive - because diversity is our strength!