Senior CRM Manager
Department: 92-392 - Subscription - Brand
Employment Type: Full Time
Location: UK - London
Reporting To: Ria George Chin-You
Description
Are you a CRM Manager looking for progression or a Senior CRM manager looking for an exciting next step, with a passion for sport and/or subscriptions? Do you have creative flair and an eye for detail? Have you created CRM communications, written copy and coordinated creatives in a commercial, target driven environment? If so, we may have the perfect role for you.
DAZN’s goal is to become the world’s largest sports broadcaster and one of the biggest entertainment services on the planet. From boxing to soccer and recently the launched NFL Game Pass International we know that growth really starts with keeping our existing customers engaged and retained.
Like sport, no day will be the same and your delivery will cover – the fight schedule, PPV campaigns, lifecycle automations, delivery optimisations and testing and for commercial growth.
As our new Senior CRM Manager, you’ll have the opportunity to:
* Multi-channel campaign building for our fight sports CRM schedule driving our revenue, up-sell and subscriber growth targets.
* Ability to articulately brief campaign and segmentation builds to a CRM operations team for scheduling/dispatch.
* Creative briefing and coordination and copy writing for fight sports below the line messaging.
* Responsible for personalisation and segmentation for optimal conversion and engagement, utilising data availability and technical capabilities to push the boundaries of CRM.
* Champion testing and optimisation of our CRM creative, copy and content in collaboration with DAZN marketing and creative.
You'll have:
* At least 2 years’ experience in a CRM Manager role
* Comfortable working in a fast paced, dynamic and international environment, where impeccable time management, agility and fast-thinking is a daily expectation.
* You’ll bring strong problem-solving skills, along with an ability to manage high-priority projects, to tight deadlines.
* Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market
* A passion for sport or a deep understanding of subscription services, ideally in an international context, would be nice to have.
Benefits
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
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