We have been named a Top 10 "Most Loved Workplace" for the second year running At Metro Bank, people come first – our culture is all about bringing the best out in our colleagues, and making sure everyone feels valued, respected, seen and included. We strongly believe in a diverse and inclusive workplace and to find the very best person for the job, we always look across a wide range of diverse communities. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.
What You Will Do
* Work closely with our brand, campaign, communications, digital and design teams. You will be instrumental in leading the development of quality copy that helps us achieve our ambitious growth targets and position the relationship banking specialists.
* Have a strong understanding of our retail and business customer segments to deliver the most relevant copy along all stages of the customer journey, and ensure copy is bespoke for channel.
* Act as the guardian and advocate of Metro Banks's TOV across all channels, ensuring our verbal identity is role modelled, flagging where improvements can be made and dialing up our brand personality at the right time
* Oversee and manage the workflow of our external Associate Copywriter, ensuring alignment with brand tone, timely delivery, and consistent quality across all outputs
* An expert in crafting engaging copy across a 360 mix of channels from creative campaign headlines through to SEO driven content and digital product screens
* Proofread and edit copy ensuring it's well written, logically structured, and grammatically accurate providing constructive feedback
* Manage multiple stakeholders and briefs simultaneously, whilst maintaining a broader oversight of annual plans and a forward-thinking mindset to deliver best-in-class communications
* Responsible for the day-to-day line management and development of our Associate Copywriter, setting clear and stretching goals as well as providing support and coaching
And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.
What You Will Need
* Excellent written communication skills and a natural creative flair with an 'eagle like' attention to detail
* You'll also be a hawk-eyed proofreader, quick to spot and fix a mistake
* You will need to be a passionate, driven team player with heaps of enthusiasm to build our brand and deliver growth
* Highly collaborative and seamlessly able to maintain a clear oversight across all live and upcoming campaigns and how these align to our brand strategy and business goals
* Comfortable to challenge the status quo to continuously game change and ensure the best creative output
* Previous experience in creating and adapting TOV guidelines for a well-respected brand
* Experience managing a varying workload, able to juggle a fast-paced environment, agile and resilient to change
* Able to lead, manage and mentor a small team, upskilling new starters
* A degree in English, Marketing or Journalism
* Extensive experience working as a Copywriter, Content Writer or Communications Executive either brand side or agency
* Ideally you will have experience working both in and outside of financial services
Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders
Our promise to you…
* We believe in "one in, one up" at Metro Bank, growing our own and promoting from within. That is why we are looking for YOU An AMAZEING colleague to move into this FANtastic new role
* We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts
* We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions).
Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that 'normal' office hours aren't always doable, and while we can't accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren't sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck