Company Description
We are proud to be recognised and respected as the preferred supplier of homeware and gifting to retail. Established in 1883 by William Widdop, we are a fifth-generation, family-run business with an award-winning heritage brand. We have been servicing customers for over 140 years worldwide from our home in Greater Manchester, UK. We pride ourselves on providing exemplary customer service, striving to offer an unrivalled experience to customers at each step of their retail journey, making us the first choice by leading retailers and small independent shops.
Role Description
The
Marketing & Content Executive
will play a crucial role in shaping Widdop & Co.'s brand presence, ensuring high-quality content across multiple platforms. This position involves writing compelling product descriptions, leading brand content development, supporting launch events, managing platform sales content, and handling PR efforts. The ideal candidate will have a passion for storytelling, exceptional writing skills, and experience in digital marketing and PR.
Duties & Responsibilities
include but are not limited to:
Content Creation & Brand Management
* Write engaging product descriptions for Widdop & Co.'s extensive portfolio of 9,000 products.
* Lead content creation and brand messaging for Widdop & Co. and its 35 brands, ensuring consistency and alignment with brand values.
* Develop and manage compelling content for marketing materials, and where applicable supporting the ecomm team with content for websites, social media, email campaigns.
Product & Platform Management
* Support the platform sales team by uploading, optimising, and managing product content across third-party platforms such as Etsy, Amazon, and others.
* Ensure accurate and up-to-date product listings that drive engagement and sales.
Marketing & Event Support
* Assist in creating engaging marketing copy for product launches, seasonal campaigns, and promotional materials.
* Support event planning and execution, ensuring impactful communication and content strategies.
PR & Media Relations
* Write and distribute press releases to relevant media outlets.
* Expand Widdop & Co.'s network of journalist contacts, strengthening press coverage and media relationships.
* Support PR activities, including media outreach, influencer partnerships, and brand storytelling.
Qualifications
* Skills and relevant experience in content creation, marketing, social media and public relations
* Strong communication skills
* Ability to work collaboratively with a team
* Proficiency in digital marketing tools and strategies is a plus