Brief Overview
It’s an opening with a firm that sits at the crossroads of health, education, and social care – helping professionals and providers deliver better outcomes through innovation, training, and technology. They’re now hiring their first-ever senior marketer who can define and deliver a clear brand story, build engagement across the education and care communities, and ultimately help the business grow its reach.
It’s not your average marketing role. This is a chance to build a brand that’s changing lives, blending tech, data, and purpose to improve outcomes in the care sector.
They’re pioneering, entrepreneurial & not too big where you’re lost in the noise & not too small where things move at snail pace. Just the sweet spot where you can see truly see the value you add.
The role
If you’ve ever wanted to use your marketing skills for something that truly matters, this could be the one. It’s hands-on role with a lot of freedom, very little micro-management, and genuine scope to make your mark with a firm that tends to set the trend which others follow. It is mainly B2B, and the audience is the education sector, primarily schools, colleges, local authorities as well as public-sector bodies. There is a hint of B2C, too, which does make it more interesting.
You’ll own the entire marketing function, setting the strategy, delivering the campaigns, and joining up brand, content, and performance channels so everything works in sync. There is a small team of 4 around you, mid – junior & you can expect to take the lead on all things digital, particularly SEO, PPC, and data-driven performance marketing. They spend quite a bit, so you’ll need to know your onions on the digital front & how effectively manage their external agency.
There are different brands in the business, and you will look at refining their marketing tone & voice, ensuring consistent messaging across all channels. You’ll also oversee web performance and content strategy, from blogs and whitepapers to video and thought leadership pieces. This is in collaboration with sales, product, and senior leadership to ensure marketing activity aligns with commercial goals and the buyer journey. In addition to, overseeing brand management, corporate communications and presence at industry events, webinars, and conferences.
Who we’re looking for:
The best fit will be a storyteller and brand builder who can translate complex technology or services into messages that connect emotionally, especially within purpose-driven sectors like care and education. In short, someone who’s strategic but still hands-on, confident running SEO & PPC campaigns, data-savvy, and comfortable managing a small team or agency partners. You’ll enjoy the autonomy to experiment, improve, and grow, without being told how to do your job.
You’ll need a few years in a lead marketing role, and it’s important that you’re grounded & can lead with care & patience. Experience in professional services, public-sector markets, or sectors such as health/education/social care is a strong advantage, and you’ll know how to get the best from SEO, PPC, and the most common digital channels. You’ll also know how to work with data & how to utilise it to shape and curate strategy & marketing performance. You’ll be confident leading from the front, mentoring others, and trying new approaches without waiting for permission.
You’ll understand this type of marketing normally evolves around longer sales cycles as well as complex buying journeys, so you’ll know your way around this world & how to crack these types of markets. It’s important that you can create compelling messaging that resonates with educational leaders, decision-makers, and procurement stakeholders.
What’s on offer
A true leadership role in a growing, purpose‐driven organisation making real impact in health, education, and social care. It will give you the freedom to shape how things are done & could be the role that reminds you why you love marketing.
It’s hybrid, in the heart of Brum, a salary of c£60,000 and a real opportunity to build and scale a marketing function, with autonomy and influence. In addition to a collaborative culture where innovation, excellence, and human-centred outcomes matter.