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About Us
We are a dynamic full-service Digital Agency delivering impactful digital solutions across Web Design & Development, E-commerce, Mobile Applications, CRM systems, and Managed IT Services, including around-the-clock hosting and helpdesk support. Our mission is to empower our clients through innovation and creativity, driving measurable value through technology.
The Role
We're on the lookout for a well-rounded and experienced Head of Marketing to lead the charge on a portfolio of long-term client accounts. This client-facing role will oversee the strategy, execution, and performance of a range of digital marketing initiatives.
The ideal candidate brings a strong foundation in SEO, PPC, social media marketing, content strategy, and analytics. You'll thrive in a team-oriented environment and be confident in managing client relationships and expectations.
Key Responsibilities
Client Relationship Management & Strategy
* Act as the main point of contact for clients on all digital marketing matters.
* Build strong, lasting relationships through regular communication, performance reviews, and strategic insights.
* Translate business goals into actionable digital marketing strategies tailored to each client.
* Collaborate closely with internal teams (design, development, content) to deliver cohesive campaigns.
Campaign Management & Execution
* Plan, execute, and oversee digital ad campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and TikTok.
* Track and optimize key metrics including CTR, CPC, conversion rate, and ROAS.
* Conduct keyword and competitor research to continuously refine SEO and paid media approaches.
SEO & Website Performance
* Perform technical SEO audits and implement best practices for on-page and off-page SEO.
* Work with developers to enhance site performance, mobile responsiveness, and overall user experience.
* Optimize metadata, internal linking, and content structure to boost visibility and rankings.
Content & Social Media
* Create and manage editorial calendars across multiple brands.
* Develop compelling visual and video content for websites and social platforms.
* Oversee social media scheduling, publishing, and engagement.
Email Marketing & CRM Automation
* Design and manage targeted email campaigns using tools like Mailchimp, HubSpot, or ActiveCampaign.
* Set up automation workflows to support lead nurturing and customer retention.
* Analyze performance metrics and adjust strategies to increase engagement and conversions.
Reporting & Insights
* Deliver weekly and monthly performance reports using platforms like Google Analytics, Facebook Pixel, and Tag Manager.
* Conduct A/B testing and provide strategic recommendations based on data-driven insights.
* Track and evaluate SEO progress, ad campaign results, email performance, and social media metrics.
What We Offer
* The chance to work on varied and recurring client accounts.
* A collaborative, innovative, and growth-oriented team culture.
* A competitive salary aligned with your experience and value.
* Continuous learning, upskilling, and career development opportunities.
Required Skills & Experience
* Minimum of 5 years of hands-on experience in a digital agency with a client-facing component.
* Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
* Proficient in marketing analytics, data interpretation, and performance reporting.
* Experience using WordPress, Webflow, or similar CMS platforms.
* Competency with graphic design tools such as Canva and Adobe Creative Suite.
* Solid understanding of email marketing tools and CRM platforms.
* Excellent communication, presentation, and time management skills.
* Bonus: Familiarity with HTML, CSS, JavaScript or the ability to liaise with developers on web projects.
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