Vacancy Name
Shopper Marketing Manager
Employment Type
Permanent
Country
United Kingdom
Location
Liverpool
Business Area
Commercial
Workplace Type
Hybrid
About Princes
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
Role Description
Leading the tactical activation across Princes Brands to key customers and channels. Translating brand strategy and campaigns into tailored shopper activation and plans. Understand the channel and customer strategy and align Princes shopper activation plans.
Dimensions:
* Develop and execute the Shopper plan based on shopper mission, channel & shopper insight Develop and execute the shopper calendar on a rolling 12–18-month basis, based on behaviour change & brand/customer needs
* Manage the shopper messaging basics i.e., SRP (on-going) + Brand Activation (timebound)
* Develop Customer Sell Stories
* Clear understanding of channels/environments and how to activate them for shoppers
* Agree implementation directly with customers
* Evaluate activity and develop a ROI mindset
* Lead any product sampling requirements
Principal Responsibilities:
* Support the SMMs to build the customer calendar and shopper marketing plan
* Developing plans that deliver best ROI for Princes and customers
* Manage relationships with the marketing teams within customers
* Manage and execute shopper marketing calendars, collaborating closely with brand marketing, category and sales teams
* Improve and measure brand performance through shopper plans
* Understand untapped shopper need states or shopper groups that are new / growth opportunities
* Develop customer sell stories and support in the creation of customer growth plans
* Support SMMs to build understanding of Shopper Marketing within the business
Role Requirements
Knowledge, Skills & Experience:
The job holder will have some experience across shopper marketing planning and activation and knowledge of digital, social and e-commerce platforms. A proven collaborator, team player and experience in execution. Graduate calibre with shopper and / or digital bias.
Benefits:
* Cash Car Allowance
* 25 Days Annual Leave plus Birthday Off
* 14.5% Pension - 5% employee opt in / 9.5% employer
* Hybrid & Flexible Working - 4 Days in Office / 1 Day WFH
* Flexible Holiday Option - Buy 5 Additional Days
* Enhanced Family Friendly & Carers Policies
* Life Assurance Cover
* Private Medical Insurance
* Critical Illness Cover
* Learning & Development Opportunities
LI-RK1
LI-Hybrid