In this role, you won't just build account lists - you'll shape the very foundation of our ABX efforts by identifying and maintaining high-value accounts, enriching them with real-time insights, and enabling marketing, sales, and customer success teams to hit the ground running. This is a Hybrid position with 3 days per week in our Newcastle Office.
Key Responsibilities
What You'll Do:
* Create and Curate Target Account Lists (TALs) using internal data, external vendors, and our CDP to build dynamic account lists aligned with our Ideal Customer Profiles (ICPs).
* Deliver Journey-Based Insights by tracking how accounts move through the customer journey, spotting drop-offs, sharing insights, and shaping mid-funnel strategy with actionable intelligence for Product Owners.
* Collaborate with Automation & AI by teaming up with our Data Scientist to bring automation to life, including auto-refreshing lists, ICP-driven triggers, and scalable segmentation powered by real-time data.
* Power Up Our CDP (Segment) by working with the CDP Product Owner to ensure enriched data flows into Segment seamlessly and helping to configure smart segments that fuel high-performing ABX campaigns.
* Enable Cross-Functional Success by regularly sharing tailored TAL insights with Sales, Marketing, and Customer Success, ensuring they always have the right data, at the right time, for the right objective.
* Champion Data Quality & Continuous Improvement by auditing data integrity, flagging anomalies, and refining ICP definitions with feedback loops from ABX teams.
Working at Sage means you're supporting millions of small and medium-sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks and more time pursuing their ambitions.
Job Description
Requirements
* Experience working with customer data platforms (CDPs), ABX/ABM strategies, or data enrichment platforms.
* Strong analytical mindset with a knack for identifying patterns in customer behaviour and business data.
* Familiarity with firmographics, technographics, and intent data.
* Excellent collaboration skills - able to work across Product, Data Science, Sales, and Marketing.
* A proactive approach to process improvement and data quality management.
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