Overview
Recruitment Specialist - Connecting businesses with top talent. Director of Retail & Not for Profit
Location: Cardiff
Sector: B2C Retail
We’re working with a leading B2C retail brand to recruit two exciting senior marketing roles. These are fantastic opportunities to shape, lead, and deliver impactful marketing strategies that drive customer engagement, brand awareness, and business growth.
CRM Marketing Manager
As CRM Marketing Manager, you’ll own and manage a brand-new customer loyalty programme while delivering innovative CRM strategies designed to drive retention, engagement, and lifetime value.
Key Responsibilities
* Manage and develop the loyalty scheme to boost acquisition, engagement, and retention.
* Deliver data-driven CRM campaigns across email, web, social, and in-store channels.
* Analyse customer insights and campaign performance to optimise strategy and ROI.
* Collaborate cross-functionally to create integrated marketing campaigns.
* Oversee CRM systems, data integrity, and GDPR compliance.
About You
* Proven experience managing loyalty programmes and CRM strategies in a B2C environment.
* Skilled in CRM platforms, marketing automation, and customer segmentation.
* Strong analytical, communication, and project management skills.
* Retail or eCommerce experience is highly desirable.
PR & Marketing Manager
As PR & Marketing Manager, you’ll be responsible for shaping the brand’s voice and reputation, managing press and PR strategies, and delivering high-impact marketing campaigns that elevated brand awareness and customer engagement.
Key Responsibilities
* Develop and execute PR strategies to grow brand visibility and market presence.
* Build strong relationships with media, influencers, and key stakeholders.
* Lead integrated marketing campaigns that support brand objectives.
* Oversee content creation across digital, social, and offline channels.
* Monitor and report on campaign effectiveness and brand performance.
About You
* Demonstrable experience in PR and marketing management within retail or consumer-focused industries.
* Excellent media relations and strong storytelling skills.
* Experience planning and executing multi-channel marketing campaigns.
* Highly organised, with the ability to manage multiple projects and deadlines.
Why Join Our Client?
* Work for a leading B2C retail brand with exciting growth plans.
* Be part of a creative, fast-paced, and collaborative environment.
* Enjoy the opportunity to lead impactful strategies that directly influence business success.
* Competitive salary and benefits package
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Public Relations, Marketing, and Customer Service
* Industries: Retail Apparel and Fashion and Marketing Services
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