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Digital Analyst, Newcastle-upon-Tyne, Tyne and Wear
Client:
Talent
Location:
Newcastle-upon-Tyne, Tyne and Wear, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
6
Posted:
18.04.2025
Expiry Date:
02.06.2025
Job Description:
Digital Analyst/Digital Marketing Analyst
Newcastle (1-2 days per week)
An established global tech company is looking for a Digital Marketing Analyst to join its high-performing digital performance team. This is a fantastic opportunity for a data-driven digital analyst who thrives on using insights to shape strategy, optimise online journeys, and drive measurable growth.
Working across key digital channels and in close collaboration with cross-functional stakeholders, you’ll play a pivotal role in improving website performance, enhancing customer acquisition strategies, and refining the overall digital funnel.
Key Responsibilities
* Execute targeted marketing and trading initiatives to support acquisition and engagement goals.
* Coordinate website activities (pricing, merchandising, campaigns, product launches).
* Collaborate with channel owners across SEO, Paid Media, and Affiliate to align efforts.
* Continuously improve user journeys to enhance conversion and overall experience.
Data Analysis & Reporting
* Analyse performance data to surface trends, identify growth opportunities, and close performance gaps.
* Create and maintain regular reports that provide actionable insights across key digital metrics.
* Translate complex data into strategic recommendations for digital marketing improvements.
User Journey & Website Experience
* Conduct site audits and support experimentation initiatives to test and implement enhancements.
* Use data and user behavior insights to improve site layout, navigation, and content paths.
* Drive KPIs related to website engagement and conversion.
Cross-Functional Collaboration
* Present insights and strategic recommendations to stakeholders across the business.
* Lead regular performance reviews and insight sessions.
* Stay ahead of industry trends and competitor activity to inform digital strategy.
What We're Looking For
* Strong background in digital marketing analytics or performance marketing
* Experience working in a fast-paced, data-led environment (ideally in tech, software, or B2B sectors)
* Comfortable using web analytics tools (e.g., GA4, Adobe Analytics, Looker Studio)
* Exceptional analytical skills and the ability to turn insight into action
* A collaborative mindset and confidence communicating with senior stakeholders
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