Customer Relations Manager
Sales & Marketing - South England
Contract: Full Time
Salary: £36,000 per annum + £6,500 OTE Per Annum
Shift type: Days
Contracted hours: 40
Customer Relations Manager | Yarnley House Care Home | Ringwood, Hampshire (New Forest) | 40 hours per week | £36,000 per annum + £6,500 OTE
Make first impressions count. Guide families with confidence, warmth, and purpose.
At Yarnley House Care Home, every conversation matters. For families seeking care for a loved one, this can be one of the most emotional and important decisions they will ever make. That’s where you come in.
We’re looking for a high-energy, relationship-driven Customer Relations Manager to be the welcoming face of our beautiful, newly opened luxury care home in the heart of the New Forest. This is a role where empathy meets commercial awareness supporting families with clarity and reassurance, while helping Yarnley House achieve its occupancy and growth ambitions.
About Yarnley House
Opened in September 2024, Yarnley House Care Home is a purpose-built, 72-bed luxury service offering Residential, Dementia, Nursing and Respite care. Designed with residents at the centre, the home features en-suite wet rooms throughout, landscaped gardens, cinema room, hair salon, private dining, and multiple lounges and activity spaces.
Despite being early in its journey, Yarnley House has already achieved exceptional recognition, including:
9.7/10 on (url removed)
Top 10 Care Home for Best in Wellbeing
Top 100 Care Home nationally (Lottie Awards)
Operating at the premium end of the market with a strong focus on self-funders, this is an exciting opportunity to be part of a growing, high-quality service with big ambitions.
The Role
As Customer Relations Manager, you’ll take ownership of the full enquiry and admissions journey, ensuring every family experiences a professional, supportive and seamless transition into the home.
You’ll be trusted to build strong local relationships, showcase Yarnley House at its best, and convert enquiries into admissions all while maintaining the compassion and sensitivity this role demands.
What you’ll be doing
Acting as the first point of contact for families, offering guidance with warmth, empathy and professionalism.
Managing and progressing enquiries from initial contact through to admission.
Delivering engaging, personalised tours that reflect each family’s needs and priorities.
Building strong relationships with local stakeholders, professionals and community networks.
Working closely with the Home Manager and care teams to coordinate assessments, contracts and admissions.
Maintaining accurate records through CRM systems and reporting on enquiry performance.
Supporting local marketing activity, events and community engagement.
Ensuring every visitor experience reflects the quality, values and standards of Yarnley House.
What we’re looking for
A confident, personable communicator who builds trust quickly.
Proven experience in sales, customer service, hospitality or relationship-based roles.
Target-driven, organised and comfortable managing a varied workload.
Commercially aware, with a genuine desire to support families.
IT-literate, confident using CRM systems and reporting tools.
Knowledge of the local area is advantageous.
Care sector experience is welcome but not essential attitude and energy matter most.
Why join us?
This role is about more than sales. It’s about supporting families at a pivotal moment, helping them feel confident in their decision, and being part of a home that genuinely cares.
In return, we offer:
£36,000 per annum + £6,500 OTE
Full training and ongoing development
A supportive, values-led leadership team
The opportunity to make a real impact in a growing, high-quality home
About Care Concern Group
Yarnley House is part of Care Concern Group, a family-owned provider with over 130 care homes across the UK. Our five core values guide everything we do:
Trust | Respect | Passion | Kindness | Inclusivity
If these values resonate with you, you’ll feel right at home here.
Ready to make a difference from the very first conversation? Apply today to become our Customer Relations Manager at Yarnley House Care Home