Social media director

About Us - The Social Shepherd 🐑


We're a fast-growth Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth with Organic Social, Creative, Influencer, Paid & Commerce.


We have a team of 70 across London, Bath, New York & Miami, with ambitions to continue growing and being recognised as the best social agency.


First of all, here are some important things…


🏠 Work From Home: We operate a hybrid model where team members come to the office 3 days a week. A lot of our team loves working collaboratively, but they also like the option and balance of working from home.

🏋️ Benefits Package: Our collaboration with Bupa & Perkbox gives you access to a wide range of health services, discounts and perks. You’ll also get your birthday off and can take advantage of our cycle-to-work scheme once you’ve completed your probation.

👶 Enhanced Maternity and Paternity: We know life doesn’t stop outside of work. Our enhanced parental leave policy is designed to give new parents the time, flexibility and support they need to enjoy their next chapter.

🕐 Flexible Hours: Some people are early birds and others like to start later. We trust our team to get their work done, so you can choose your start and finish times to suit you.

❤️ Equality & Inclusion: We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of race, ethnicity, sexual orientation, religion, age, gender or disability status. We’re building a diverse and inclusive workplace where everyone feels valued and supported.


Role Overview


As a Social Media Director, you’ll lead the strategic direction and delivery for a portfolio of clients on all things Organic Social.

You’ll define what success looks like on social, set strategy, oversee execution and drive measurable impact for our clients. Working closely with our Paid Media, Influencer and Creative specialists, you’ll make sure every retainer and campaign is insight-led, culturally relevant and delivering against objectives.

You’ll also lead and develop a team of Social Media Managers and Executives, helping them grow into confident, strategic thinkers who can spot and act on opportunities for our clients.


Responsibilities


* Lead the social strategy and day-to-day execution for a portfolio of clients, ensuring every plan ladders up to brand and business goals.
* Sit on a client leadership team, working alongside an Account Director, Associate Creative Director and Paid Media Director to shape long-term strategies and build strong client relationships.
* Oversee both planned and reactive content, making sure everything we do has purpose and impact.
* Lead the community strategy, and oversee as your team brings that to life through day-to-day community management.
* Guide your team to stay plugged into culture, trends and platform shifts, helping them identify and activate the right opportunities for clients in real time.
* Work closely with Paid, Influencer, and Creative teams to deliver integrated campaigns that perform across channels.
* Mentor and manage your team, providing the structure, feedback and support needed to raise the bar.
* Help drive innovation across our social offering, exploring new opportunities such as social SEO and emerging platform features.
* Support new business efforts, shaping and presenting social strategies that inspire and convert.
* Use insight, data and performance results to continually optimise our approach and improve outcomes.


Requirements


* 7+ years of experience in social strategy or management, ideally within an agency.
* Deep understanding of organic social, influencer marketing, paid media and creative, and how they work together to deliver results.
* Analytically minded and comfortable working with data and dashboards to draw clear insights and actions that will improve performance and impact.
* Highly in tune with culture, trends and platform behaviour, with a strong instinct for what makes brands relevant.
* Confident in leading strategic conversations with senior clients and presenting at a high level.
* A strong leader who can balance long-term planning with real-time responsiveness.
* Commercially aware, culturally curious and motivated by great work that drives measurable results.
* Collaborative, positive and confident working in fast-moving, cross-functional teams.