Zilch is a payment tech company on a mission to create the most empowering way to pay for anything, anywhere. Combining the best of debit, credit and savings, we give our customers the option to earn instant cashback or spread the cost of pricier purchases, completely interest free and with no late fees. Pretty great, right?We started in 2018 with a small team and a big dream - to make credit accessible to all. Since then, we've achieved double unicorn status and taken on more than 5 million customers. There are some exciting projects coming up and we’ve got big growth plans.Want to join us?About The Role.We’re searching for an exceptional Product Marketing Director to define, elevate and champion the cross-functional go-to-market strategy behind Zilch’s most innovative product experiences. Reporting to our VP of Growth Marketing, you’ll drive cross functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomes. You’ll lead the charge on high-profile launches and continuous optimisation, shaping how millions of customers discover, understand and fall in love with our products.Bringing together marketing, product, data, finance and risk stakeholders, you will drive Zilch’s approach to customer segmentation, messaging, product positioning and incentivisation, resulting in a unified, compelling and highly intuitive customer experience that drives lifetime value & customer evangelism. We’re looking for an industry-defining individual who is equally happy defining top-level strategy & leading cross functional teams, as well as being hands-on in the detail, bringing together data-driven rigour and customer-first thinking.If you’re energised by the intersection of customer insight, growth, product strategy and commercial outcomes - this is a rare opportunity to have a company-wide footprint and shape the narrative of a category-defining financial services brand.Day To Day Responsibilities.Own and articulate the product marketing vision and strategy that spans all product & marketing customer touchpoints, inspiring cross-functional teams around a clear, compelling narrativeDevelop the product value proposition architecture alongside product & marketing leadership, leveraging analytical and strategic skills to define positioning across the customer lifecycleContinuously monitor and evaluate competitor launches and market shifts to understand opportunities and risk, distilling insights into actionable recommendations that shape long-term product and commercial strategyDeliver Product & Commercial OutcomesDrive cross functional teams to deliver against product adoption, utilisation & retention KPIs, and relevant commercial outcomesUse data to align cross functional teams to prioritise their collective efforts to maximise commercial valueGo-To-Market LeadershipLead end-to-end GTM strategy and execution for new product features and experiences, collating input from respective functional leads (marketing, product & data stakeholders) to deliver high-impact launches aligned to business prioritiesEstablish and manage strong cross-functional teams around shared objectives, facilitating discussions to ensure launches are cohesive, high-impact, customer-centricOversee continuous optimisation initiatives to drive measurable improvements in adoption, usage frequency and retention across both new and established products, that drive improved commercial outcomesTranslate performance signals and complex data into clear commercial insights and recommendations that inform strategic decision-makingImplement scalable, repeatable GTM and optimisation frameworks that accelerate speed-to-impact, improve execution quality, and enable sustained performance across future launchesDevelop a deep, expert-level understanding of customers motivations, behaviours, friction points and unmet needs, combining both quantitative and qualitative insights to inform customer segmentation strategy throughout the entire lifecycle, and serves as the foundation for the business’ product marketing strategyEnsure insights directly shape product relevance, value propositions and messaging, driving decisions that align with broader business and strategic objectives.Unified Customer Messaging Hierarchy & JourneyWorking with Marketing & Product leadership, build a data-led approach to optimise the messaging hierarchy for priority customer segments, to communicate the right message, at the right time, in the right location, to the right customer, that maximises commercial outcomesEnsure customer journeys are unified across all marketing & product touch points for a seamless customer experienceCross-Functional LeadershipAct as the strategic glue between product, marketing and commercial teams, ensuring alignment and championing a customer-led mindset. Build and maintain trusted cross-functional partnerships, aligning diverse teams around shared objectives to drive cohesion, collaboration, and business impactCollaborate with marketing, product, design, engineering, data, finance, sales and risk, to align objectives and initiatives which deliver customer and merchant outcomes that drive business growthWhat We're Looking For...Proven experience in product marketing within complex, consumer-facing businesses, ideally with multi-feature or multi-product environmentsDeep expertise in data-driven customer segmentation, product positioning, messaging and incentivisation strategies, applied to inform product and commercial decision-makingA proactive, inquisitive and commercially-savvy problem solver, using data-driven insights to guide strategic decisions in ambiguous situationsExceptional communication skills to simplify complex or highly technical topics and influence senior stakeholdersHigh proficiency with analytical and productivity tools including Microsoft Office and Looker Studio (with hands-on Looker Explore experience), using data to inform strategic recommendations and measure outcomesDemonstrated leadership ability - experienced in coaching, inspiring and elevating cross-functional teamsDesirable: Experience in consumer financial services; SQL to dive beyond Looker Explore to analyse complex datasets and inform strategic insightsCompensation & SavingsIncome Protection.Permanent employees enjoy access to our Share Options Scheme.5% back on in-app purchases.£200 for WFH Setup.Private Medical Insurance including;GP consultations (video, telephone or face-to-face).Prescribed medication.In-patient, day-patient and out-patient care.Mental health support.Physiotherapy.Advanced cancer cover.Employee Assistance Programme including:Unlimited mental health sessions.24/7 remote GP & physiotherapy.24/7 helpline for emotional & practical support.Savings & discounts on everyday shopping.1:1 personalised well-being consultations.
#J-18808-Ljbffr