Job Title: National Sales Manager – Xograph Job Location: National - UK Who we are? Xograph Healthcare, part of the Healthcare 21 Group, is a leading medical imaging equipment supplier serving hospitals and diagnostic centres throughout the UK and Ireland. Since 1967 we have provided innovative medical imaging technology, supported by a team of highly trained engineers and clinical applications specialists. We are a values-based company who recognise and reward employees that embrace our values of passion, innovation, transparency, and simplicity. We are respectful of others and do not accept discrimination in any form. We believe it is our differences that are essential in forming our effective and creative teams and it has made us the sustainable business that we are today. The long-term success of our sustainable business is based on our teamwork, integrity, and the ability of our people to take ownership of their role. It is our responsibility to provide you with an exciting, innovative environment that is respectful, fulfilling and rewarding. Want to know more about what to expect from a working life in Xograph ? Then click here. Job snapshot The National Sales Manager will lead Xograph Healthcare’s Commercial function across the UK, with responsibility for the effective performance of the Sales and wider Commercial Team. This is a highly commercial, people‑centric leadership role focused on delivering sustainable revenue growth, profit performance, and market expansion, while simultaneously developing the capability and effectiveness of each individual in the team. The successful candidate will drive the creation and execution of commercial strategy, oversee sales operations, manage budgets, build strong supplier and customer relationships, and champion the adoption of CRM and operational systems. A core part of the role is to nurture a high‑performance culture, one centred on accountability, professional development, and continuous improvement to ensure every team member becomes the best version of themselves and achieves their full potential. As a key member of the Xograph Senior Management Team and wider HC21 Group, the National Sales Manager will be expected to role‑model Xograph’s values, inspire others, and contribute to shaping the company’s long‑term success. Key Responsibilities & Competencies: Commercial Leadership & Strategy Develop, implement and manage the UK commercial strategy aligned to company objectives and approved budgets. Drive the achievement of annual sales revenue, profit margin and product‑specific targets. Present performance updates, pipeline metrics, forecasts and strategic recommendations at management meetings. Lead the use and optimisation of SAP CRM, ensuring accurate, timely entries across the commercial team to support forecasting and visibility. Conduct ongoing market intelligence gathering, tracking competitor activity, industry shifts, and NHS market behaviour to inform commercial decision‑making. Build and strengthen relationships with key suppliers, customers, and industry stakeholders, supporting long‑term partnerships and commercial alignment. Collaborate with Marketing and Operations to ensure joined‑up execution of campaigns, customer engagement and delivery excellence. People Leadership, Coaching & Performance Management Provide day‑to‑day leadership to the commercial team, ensuring clarity of purpose, accountability, and high engagement levels. Drive a performance‑focused culture in which sales team members consistently meet or exceed targets, supported by clear expectations and proactive coaching. Conduct structured one‑to‑ones, performance reviews, quarterly business reviews (QBRs), and field visits to assess capability, provide feedback and set development goals. Create personalised development plans for each team member, ensuring continuous improvement in skills, behaviours, and commercial competence. Coach individuals to improve objection handling, negotiation, opportunity management, customer engagement and commercial planning. Promote open communication, idea‑sharing and cross‑functional collaboration to support a positive, accountable, and high‑performing team environment. Address people‑related concerns professionally in collaboration with HR, ensuring alignment to policies and employment standards. Champion Xograph and HC21 values, ensuring the team embodies responsibility, accountability, integrity, and customer focus. Operational & Financial Management Review all sales data, pipeline health and forecasting metrics across territories, modalities and accounts. Create contingency plans to mitigate shortfalls and maximise opportunities. Prepare business cases for additional resources or investments, ensuring clear rationale and return‑on‑investment analysis. Oversee stock availability and work with supply partners to ensure adequate product volumes aligned with commercial strategy. Ensure commercial operations comply with ISO 13485 quality standards and ISO 27001 security requirements. Key Requirements Minimum 5 years’ experience in a commercial, role within MedTech or the wider healthcare industry. Demonstrable success in leading teams to exceed commercial targets and driving Comfortable with national travel, overnight stays and occasional international trips for supplier engagement or congresses. Ability to manage pressure, deadlines and changing priorities with professionalism and resilience. Full UK driving license and adherence to DBS requirements (where applicable). Flexibility to work beyond standard hours when business needs dictate. Strong alignment with Xograph and HC21 values. Proven ability to lead, motivate and develop people, balancing high performance Deep experience in UK healthcare markets, particularly NHS procurement pathways and clinical stakeholder management. Strong commercial instincts with high-level financial and analytical capability. Excellent communication, influencing, negotiation and relationship‑building skills across all stakeholder levels. Strategic thinker with the ability to translate strategy into actionable commercial plans. Self‑motivated with strong organisational skills, problem‑solving ability, and emotional intelligence. Process‑driven with acute attention to detail and continuous improvement mindset. Ability to foster cross-functional teamwork and build a culture of accountability. sustained performance improvement. expectations with strong coaching capability. What are some of the benefits of working at Xograph? Lunch allowance. Company vehicle. HC21 training academy. Savings & Cycle Schemes. Remote/Flexible Working. Salary and bonus structures. Sustainable business strategy. Employee Assistance Programme. Pension, life assurance & income protection. Long service awards & employee of the month. Employee events & initiatives all throughout the year. Enhanced sick pay scheme that increases with service. Enhanced annual and life leave that increases with service. We are proud to be an equal opportunity employer. At Xograph we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best. We also know the confidence gap can often get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you!